How Wired magazine has gone Hollywood
Marc Graser of Variety writes about how Wired magazine has used its Wired Cafe during Comic-Con to promote the technology magazine and build its brand. Graser writers, “While the nightly party scene during Comic-Con becomes a miniature version of Hollywood with its exclusive VIP parties held poolside on the rooftops of area hotels, there were […]
Levy: Lot of great tech journalism out there
Wired’s Steven Levy spoke with Lucia Moses of Digiday about his decision to join Medium to start a technology news website. Here is an excerpt: There are a lot of tech verticals out there today already. Any concern that the market’s pretty saturated already? One thing I’ve learned is from listening to [Google CEO] Larry […]
Wired senior editor Wasik joining NYT magazine
Bill Wasik, a senior editor at Wired magazine, has been hired as deputy editor of the New York Times magazine. Wasik currently edits feature-length articles on technology, science, business and culture for Wired. On Twitter, he posted: “Big news: Thrilled to announce I’m returning to NYC this summer to become a deputy editor at the […]
Wired launching October issue with $4,500/head event
Wired is launching its October issue with a two-day retreat, called Wired By Design, which will be held in Marin County, Calif., reports Alexandra Steigrad of Women’s Wear Daily. Steigrad writes, “Presented by parent company Condé Nast, and hosted in partnership with Lucasfilm Ltd., the retreat will take place at Skywalker Sound in Marin and […]
Fast Company is finalist for Magazine of the Year
Fast Company was named Thursday as one of five finalists for Magazine of the Year by the American Society of Magazine Editors. The National Magazine Awards will be presented on Thursday, May 1, at the New York Marriott Marquis. Bloomberg Businessweek and Money also received two nominations, while Wired received five nominations, including a nomination […]
Forbes leads biz media among digital audience
Lewis Dvorkin, the chief product officer at Forbes Media, writes about how business news media are attempting to increase their digital audience. Dvorkin writes,”I saw the numbers in the chart below (November 2013) for the first time a few weeks ago when comScore came in to tell us about its multi-platform reporting capabilities. The light […]
Wired’s new digital format is revolutionary
Wired magazine’s September issue is an immersive digital experience that mashes up text, imagery, animation and video to retell a print magazine story, reports Caysey Welton of Folio. Welton writes, “This is WIRED’s second piece of experimental content that optimizes HTML5 capabilities. The first instance occurred when the publication revealed a sneak peak at the […]
Wired using reporters to produce sponsored content
Lucia Moses of Adweek reports that Wired magazine is officially unveiling a new unit called Amplifi whose mandate is to create content for brands that’s highly tailored to the Wired reader while labeled as promotional. Moses writes, “Wired has done native, or custom, content for a while; already, an estimated 30 percent of its ad revenue […]
Wired to collaborate with Bon Appetit on food issue
Emma Bazilian of Adweek writes about how Wired and Bon Appetit magazines are collaborating on food issues in October. Bazilian writes, “Wired editor in chief Scott Dadich was planning a feature about MSG and umami and had been toying with the idea of building a food-themed issue around it. The magazine had done food issues […]
Fortune hires design director from Wired
Fortune creative director Brandon Kavulla sent out the following staff announcement on Tuesday: I’m very pleased to announce that Tim Leong is joining us as FORTUNE’s new Design Director, where he will help oversee and direct the visual and creative representation of the FORTUNE brand across all platforms. Tim comes to FORTUNE from Wired, where he […]
