The Information hires LeVine for subscription newsletter The Electric
Steve LeVine has left Medium to start a new, stand-alone premium subscription pub at The Information called The Electric. It will focus on batteries and electronic vehicles. He had been at Medium for the last two years as an editor at large. At Medium, LeVine wrote across three magazines covering the intersection of technology, economics, and […]
Inside The Information’s paywall strategy
Simon Owens examines how tech news site The Information gets readers to subscribe in a conversation with CEO Jessica Lessin. Owens writes, “I asked Jessica what’s the leading conversion channel that entices someone into becoming a paid subscriber. Many publishers, for instance, have found that getting someone signed up for a newsletter will make them […]
The Information adding staff to handle more readers
The Information has hired 22 people in the last year, adding more beats, staffing up popular ones and adding more newsletters to drive subscriptions, reports Sara Guaglione of Digiday. Guaglione reports, “The business news publication’s goal is to reach ‘hundreds of thousands’ of subscribers from the ‘tens of thousands’ of subscribers that the company has today, which […]
The Information hires WSJ’s Patel as a media reporter
The Information has hired Sahil Patel as a media reporter. He has been at The Wall Street Journal for the past two years. He reports for CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Patel was previously a media editor for Digiday. He […]
The Information hires Krouse to cover Google parent
The Information executive editor Amir Efrati sent out the following message to the staff: Team, We’re delighted to announce that Sarah Krouse will join us as a reporter covering Alphabet. It’s a huge story with implications for numerous industries and society while the company battles internal employee activism and external antitrust attacks. She starts April 19 in […]
The Information hires Yurieff to cover the creator economy
Laura Mandaro and Amir Efrati of The Information sent out the following on Friday to the staff: Team, We’re excited to announce that Kaya Yurieff will be joining us as a creator economy reporter, starting April 12 in New York. Kaya (pronounced like kayak) has been a technology reporter at CNN for the past four years, where she […]
Insider hires The Information’s Dotan to cover gig economy
The Information reporter Tom Dotan has been hired by Insider to cover the gig economy. He will report on Uber, DoorDash, Instacart and all the ways tech is changing the way we work. Dotan joined The Information in 2014. He spent the last two years covering tech for the Los Angeles Business Journal. While there […]
The Information hires Business Insider reporter Jin
Tech news site The Information has hired Business Insider reporter Berber Jin. He will start on March 15 and cover intersection of finance and technology. He has been at Business Insider since October 2020 as a startups/venture capital fellow. Jin also previously interned at Bloomberg News. He is a graduate of Stanford University in history […]
The Information is launching five new newsletters
The Information is launching five new email newsletters beginning Monday, spanning topics around business, finance and tech, reports Sara Fischer of Axios. Fischer reports, “The first two new topic-specific newsletters, ‘Reality Check’ and ‘The Information China,” will focus on tech. Reality Check, authored by reporter Mathew Olson, will be sent four times per week. It debuts Monday with […]
VC reporter Bernard is departing The Information
Zoe Bernard, a reporter at The Information covering venture capital, is leaving the tech news organization. Bernard plans to freelance. She previously covered startups and tech culture at Business Insider before joining the Information in early 2019. She was based in the New York bureau. Bernard had been with Business Insider since October 2017, first as an […]
