Business Insider launching “Vibe Mode” newsletter

Business Insider is launching Vibe Mode, a weekly newsletter tracking the rise of vibe coding and what it means for work, startups and the economy. The newsletter will be issued every Monday., Edited by senior tech editor Rob Scammell, each edition will highlight Business Insider’s reporting on the founders building AI-powered tools, the engineers whose roles are […]
What’s behind Business Insider’s sub decline

Oliver Darcy of Status writes about the subscription decline at Business Insider. Darcy writes, “According to the data obtained by Status, BI ended 2023 with roughly 160,000 paid subscribers, a drop of about 14 percent from the prior year when it boasted about 185,000 subscribers. The slide did not stop there, however. In 2024, it closed […]
Business Insider taps Maloney as executive editor

Business Insider editor in chief Jamie Heller sent out the following: I’m thrilled to welcome Jennifer Maloney as our new executive editor for enterprise. Jennifer is an accomplished business reporter and editor who has delivered major projects, broken important stories, and dominated numerous beats at multiple publications. She is also a seasoned manager and leader […]
How Biz Insider’s Scott got into business journalism

Business Insider deputy editor for economy coverage Bartie Scott spoke with Ryan Teague Beckwith about her start in business journalism. Here is an excerpt: What was your first byline? Almost exactly 10 years ago, I published one of my first stories — a profile of billionaire Tony Langley for Forbes. The story works because of all the upfront […]
Business Insider hires leader for live events

Business Insider CEO Barbara Peng sent out the following on Tuesday: As events become an increasingly important part of our strategy and way for us to connect with our audience, Jess Edkins is joining Business Insider as Vice President of BI Live! I’m so excited for her to work together with Hannah Diddams and Kim Last to lead us into the next phase […]
Business Insider hires Kailath as senior editor for economy

Ryan Kailath has been hired by Business Insider as a senior editor on its economy team and will oversee a team of reporters covering the job market, student loans, and the intersection of culture and the economy. Kailath has more than a decade of experience covering the economy, business, and the financial forces shaping everyday […]
Business Insider has added AI-generated Q&A to stories

Business Insider chief product officer Jeff Rabb sent out the following on Thursday: Today, we’re launching an exciting new feature directly on our story pages to help readers dig deeper into topics related to our coverage. Appearing just below the summary bullets, these AI-generated follow-up questions and answers let readers quickly explore further context and […]
Business Insider CEO: We’re seeing an increase in traffic

Business Insider CEO Barbara Peng sent out the following to the staff on Friday: I’m thrilled to share that we’re off to a strong start this year. Even as Google’s AI Overviews have reduced traffic across publishers, Business Insider saw year-over-year growth in visits (traffic) and return visits (engagement), in both January and February — a significant achievement […]
Wired, WSJ, Bloomberg among National Magazine Award finalists

Wired, The Wall Street Journal, Business Insider and Bloomberg News have been named as finalists for National Magazine Awards. Wired is a finalist in the general excellence category, as well as in the video category for “I 3D-Printed Luigi Mangione’s ‘Ghost Gun,’” produced and directed by Lisandro Perez-Rey, hosted by Andy Greenberg, May 19 at […]
Business Insider seeks a reporter to cover robotics

Business Insider is hiring a tech reporter to cover the evolution of AI to physical robotics, and all the companies and financial players who are invested. From humanoid robots to factory automation, robotics is rapidly moving from the lab into the real economy. We’re looking for a reporter who can break news, make sense of […]