Economist hits 1.25 million subscribers
Subscriptions to The Economist rose to a record 1.25 million during its most recent fiscal year, with the company reporting 11 percent growth in operating profit and 4 percent growth in annual revenue. The operating profit was £48m, with revenue hitting £369m. Paid subscriptions to The Economist rose by 3%. Chief executive officer Lara Boro […]
The Economist’s O’Neal to become Washington Post opinion editor
Adam O’Neal, Washington correspondent for The Economist, has been hired as opinion editor at The Washington Post. He has been at The Economist since September 2023. “His appointment is about more than just filling a role; it is about connecting our editorial voice to the real concerns and conversations happening across America,” publisher Will Lewis […]
The Economist launches new ad campaign
The Economist has launched a new brand campaign with commercials featuring the slogan, “The Economist Knows Which Way is Up.” The ads will run in places such as NPR, MSNBC, CNN, CNBC, BBC News, ITV, and Channel 4. “Know Which Way Is Up’ is more than a tagline—it’s what our journalism helps people do every […]
The Economist believes more engagement will reduce churn
Richard Headland of Press Gazette writes about how The Economist is adding more engagement to reduce subscriber churn. Headland writes, “Engaged customers are worth around a fifth more than the ‘average’ customer, according to 2023 data from Gallup. ‘That’s a huge opportunity that’s going to spike the attention of any CEO or CFO,’ said Tamsin Larcombe, […]
Why The Economist is making its podcasts more personal
Chris Sutcliffe of Media Voices spoke with Andrew Palmer, author of The Economist’s business-and-management focused column Bartleby who also hosts a podcast, about the publication’s podcast strategy. Sutcliffe writes, “While the decision to rebadge was partially motivated by a slight shift in how the topic is being covered in text versus audio, it was also as a […]
The Economist is launching a Bartleby newsletter
The Economist is launching a weekly newsletter that gives access to Bartleby columnist Andrew Palmer, and exclusive practical advice on the pitfalls of office life. The newsletter comes as the publication is releasing the second season of “Boss Class,” a limited-series podcast on leadership and management that distills advice and experience from CEOs, academics and other […]
How The Economist plans to defend itself against AI
The Economist president Luke Bradley-Jones revealed how he plans to steer the 183-year-old title through the era of generative artificial intelligence, writes Dominic Ponsford of Press-Gazette. Ponsford writes, “He said The Economist has invested in marketing to ensure readers come to the title for its expertise in these topics and said they were developing new content for […]
The Economist names Nauta its Britain editor
Sacha Nauta, previously The Economist’s social affairs editor based in Washington, has been appointed its Britain editor. The position is based in London and will oversee a Britain desk covering UK politics, economics, social affairs and more. Nauta was social affairs editor for The Economist from 2022-2025. Previous to that she was the paper’s public […]
Examining The Economist’s circulation
Charlotte Tobitt of Press Gazette takes a look at the recent circulation results of The Economist. Tobitt writes, “The Economist is the biggest ABC-audited news and current affairs title overall, with a global digital circulation of 970,074 (down 2%) and in print of 442,957 (down 10%). Its digital circulation does not include ‘all you can read’ sales as […]
Bloomberg, Reuters subscriptions being cancelled
Federal government agencies are cancelling subscriptions to Bloomberg News, Reuters and the Economist, among other publications, reports Jeremy Barr and John Hudson of The Washington Post. Barr and Hudson report, “A Feb. 11 memo sent to embassies and consulates in Europe described the mandate as part of an effort to reduce spending. The email read, in part, ‘Considering […]
