The Economist president Luke Bradley-Jones revealed how he plans to steer the 183-year-old title through the era of generative artificial intelligence, writes Dominic Ponsford of Press-Gazette.
Ponsford writes, “He said The Economist has invested in marketing to ensure readers come to the title for its expertise in these topics and said they were developing new content for premium products aimed at their engaged subscribers in these areas.
“The Economist Group has not signed any content licensing deals with generative AI companies and it is also yet to join any of the lawsuits brought over content theft.
“Bradley-Jones said his title’s focus is instead around ensuring the product remains a sufficiently premium experience to keep competition from AI-written answer engines at bay.
“He said: ‘The LLM and AI ecology is evolving very, very quickly, and it’s going to be extremely hard for any brand to get a foothold within that ecology. Actually the most important thing is to work out how you must survive outside of that ecology.'”
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