Economist launches daily edition for smart phones/email
The Economist launched Thursday a daily edition called The Economist Espresso, a new morning briefing from its editors. A story on its website states, “Published each weekday morning in three editions for the Americas, Europe and Asia, Espresso brings you up to speed in just a couple of minutes at the start of your day. […]
Economist to sell advertising based on time
The Economist, like the Financial Times before it, plans to sell advertising based on time, reports Suzanne Vranica of The Wall Street Journal. Vranica writes, “The publication will guarantee advertisers buying space on its apps and web site that readers will spend a certain amount of time with their ads. For example, it will guarantee […]
Economist names new NY bureau chief, US biz editor
Patrick Foulis has been named New York bureau chief and U.S. business editor for The Economist, a spokeswoman confirmed to Talking Biz News on Wednesday. Foulis joined The Economist in 2008. Before moving to New York he set up a new editorial bureau for The Economist in Mumbai, where he was based for four years as India business editor. […]
Economist claims 5.3 million readers each week
The Economist now claims to reach some 5.3 million readers a week, writes Dominic Ponsford of The Press Gazette. Ponsford writes, “The figure has been arrived at after combining its total weekly print and digital readership totals and then taking out overlaps. The methodology has been rubberstamped by PricewaterhouseCoopers and involves combining data from ABC, […]
Why are there no bylines in The Economist?
The Economist has a post explaining why it does not use bylines. It writes, “Part of the answer is that The Economist is maintaining a historical tradition that other publications have abandoned. Leaders are often unsigned in newspapers, but everywhere else there has been rampant byline inflation (to the extent that some papers run picture […]
Economist celebrates 170 years, explains why it’s a “newspaper”
The Economist is celebrating its 170th birthday on Monday, and it writes why it still calls itself a newspaper even though it looks like a magazine. The Economist writes, “In August 1843 when James Wilson, a Scottish hatmaker, published the prospectus for The Economist, a new periodical he planned to launch, he described it as […]
Economist Group names new CEO
The Economist Group has promoted Chris Stibbs, its finance director, to the position of chief executive, ahead of the departure of Andrew Rashbass, reports Maisie McCabe of MediaWeek. McCabe writes, “Stibbs, who currently also holds the role of managing director of the Economist Intelligence Unit, will take up the position of chief executive on 18 […]
Economist aims for college-connected readers
The Economist has begun an advertising campaign to lure more readers based on college campuses — students, professors and researchers — reports Stuart Elliott of The New York Times. Elliott writes, “An effort that is to begin on Monday will carry the theme ‘Dare 2 Go Deep With The Economist’ – the numeral, presumably, echoing […]
Most biz magazines post decline in ad revenue, ad pages
Most of the large business magazines posted a decline in advertising revenue during the first three months of the year, while the overall magazine industry had a small increase in ad money. Leading the decline was Bloomberg Businessweek, which had a 30.2 percent drop in ad revenue to $35.4 million, according to data released by […]
Economist accused of contempt in Bangladesh
A Bangladesh war crimes tribunal has accused The Economist of hacking the computer of its presiding judge to record conversations and read emails he exchanged with a lawyer. The Associated Press writes, “The magazine did not directly address the charges, but said it is in possession of conversations and documents that raise serious questions about […]
