OLD Media Moves

Economist launches daily edition for smart phones/email

November 6, 2014

Posted by Chris Roush

The Economist launched Thursday a daily edition called The Economist Espresso, a new morning briefing from its editors.

A story on its website states, “Published each weekday morning in three editions for the Americas, Europe and Asia, Espresso brings you up to speed in just a couple of minutes at the start of your day. Displaying The Economist’s characteristic brevity, clarity and wit, it provides a concentrated, stimulating shot of global analysis that can be consumed quickly as part of your morning routine. Like the weekly, it is designed to be ‘finishable’—gathering up what you need to know into a compact package, with no need to click on links to get the full picture. Read it, and you’re ready for the day.

“Espresso can be accessed either via an iPhone or Android smartphone app (search for ‘Economist Espresso’ on the App Store or Google Play). We are offering non-subscribers a one-month free trial via the apps, after which full access will cost £2.49/$3.99 a month. If you are already a digital subscriber to The Economist, then full access to Espresso is now included with your subscription. Simply log in to the app using your registered e-mail address and password for Economist.com or, for delivery direct to your inbox, opt in to receive Espresso via e-mail, starting next week. For more information about accessing your digital subscription benefits visit economist.com/digital

“We have put a lot of effort into developing this new complement to the weekly edition. The first daily edition in The Economist’s 171-year history, it does what we have always done, distilling what’s important from the news and telling you what it means, but on a daily rather than a weekly basis. We hope you will enjoy it.”

Read more here.


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