Selling the Economist to new U.S. readers
Jeremy Peters of the New York Times writes about The Economist, which is looking for new subscribers in markets across the United States. Peters writes, “About four years ago they began focusing on large...
Tagged: The Economist
The Economist hiring in North America
Jason Fell of Folio reports that The Economist is now looking to add roughly 20 positions onto several others it has hired so far this year. Fell writes, “The new jobs are primarily in sales,...
Biz magazines outperform industry in second quarter
TALKING BIZ NEWS EXCLUSIVE The 14 business magazines published in the United States outperformed the overall magazine industry in the second quarter in terms of advertising revenue and ad pages. The financial and business...
Economist cover brushes out others standing with Obama
Jeremy Peters of the New York Times notes Monday that the June 19 cover of The Economist showing President Barack Obama standing alone at the Gulf oil disaster had been changed. Peters writes, “?The...
Economist reports success with mobile phone magazine sales
Dominic Ponsford of the Press Gazette writes how The Economist has had success in selling single copies of the magazine via a mobile phone application. Ponsford writes, “In the annual report of parent company...
Economist raises paywall
Lucia Moses of MediaWeek writes about how The Economist has increased the barrier to its online content. Moses writes, “Last fall, the British newsweekly—whose high consumer prices make it the envy of the industry—made...
Biz magazines finalists for National Magazine Awards
The Economist, Wired, Fast Company and Technology Review are finalists in categories for this year’s National Magazine Awards, according to a release Wednesday. Wired is a finalist in six categories — general excellence, feature...
Four biz mags finalists for Digital Ellies
Four business magazines — Bloomberg BusinessWeek, Inc., Harvard Busines Review and the Economist — have been named finalists for the National Magazine Awards for Digital Media. Nicknamed the Digital Ellies for the Alexander Calder...
Economist Group sells majority stake of CFO magazine
Private equity firm Seguin Partners LLC announced Monday that it acquired CFO Publishing, in partnership with CFO’s management, from the Economist Group. According to the terms of the deal, a new company formed by...
Economist looks to social networking
Tim Bradshaw of The Financial Times writes Monday about how the Economist is looking to social networking sites such as Facebook to boost readership and revenue. Bradshaw writes, “Readers of The Economist’s website will...
