How The Economist is attacking virtual reality
Lucinda Southern of Digiday writes about how The Economist is using virtual reality to tell stories on its website. Southern writes, “Currently, the Economist is working on another VR project on how it can make a virtual experience out of its Big Mac Index, the publisher’s long-running demonstration of each country’s relative economic health through the price of […]
Why the FT and the Economist sold for premiums
William Cohan writes for the New York Times about why the Financial Times and the Economist sold earlier this year for large multiples during a time of upheaval in the media industry. Cohan writes, “At these prices, though, there is no guarantee that either buyer will make money on its investment. The newspaper business could […]
Economist begins selling ads on cost-per-hour basis
The Economist has started selling ads on its applications and website on a cost-per-hour basis, reports Jessica Davies of Digiday. Davies writes, “The move follows the Financial Times’ adoption of time-based selling in early 2015. “‘Viewability doesn’t provide attention. It is a proxy for quality. The next step in the evolution of media buying is […]
Why the Economist’s Espresso doesn’t have story links
Tom Standage, deputy editor of The Economist, spoke with Nieman Journalism Lab about The Economist Espresso, a morning briefing from its editors. Here is an excerpt: The content is all written internally. The longer pieces (150-word ‘chunks’) are written by our beat correspondents, the same people who write articles in the weekly. The shorter ‘gobbets’ […]
Staying private paid of for The Economist
Felix Salmon of Fusion writes about how The Economist has increased in value because of its private status. Salmon writes, “There’s no obvious reason why The Economist, which had a net profit of just $72 million last year, should be worth $1.5 billion. (Or, for that matter, why the FT Group, which has less than […]
How the Economist’s app is driving its growth
Chris Sutcliffe of The Media Briefing interviewed Michael Brunt, chief marketing officer and managing director of circulation for The Economist, about how its application is spurring readership. Sutcliffe writes, “For many of those who eventually take up a subscription, The Economist’s Espresso app will have been a motivating factor. “Since its launch in November of last […]
The Economist seeks public policy correspondent
The Economist is looking to hire a staff correspondent to write about global public policy. The job is London-based, but involves travelling everywhere. Previous journalistic experience is not essential, but candidates must be able to write well, generate original ideas and spot intriguing patterns in data. We test for these things mostly by asking for […]
Pearson sells stake in The Economist for $730 million
Pearson agreed on Wednesday to sell its 50 percent stake in the Economist Group, the publisher of The Economist, to its other existing shareholders for $730 million, reports Mark Scott of The New York Times. Scott writes, “The move comes as Pearson, which sold The Financial Times last month, is trying to streamline its operations […]
Pearson approached Hearst about Economist stake
Pearson is expected to announce the sale of its stake in the publisher of The Economist magazine as early as this week for about £400m, reports Henry Mance and Arash Massoudi. Mance and Massoudi write, “According to two people close to the situation, Pearson held unsuccessful talks with Hearst Corporation, publisher of the magazines Good […]
Economist will get new owner, but not new voice
Ravi Somaiya of the New York Times writes about The Economist, which is unlikely to change its editorial voice despite the fact that it will be getting a new owner. Somaiya writes, “The newspaper, founded in 1843, is put together in offices in the heart of London, a short stroll from the Ritz and a […]
