The Economist seeks a business writer in London
The Economist is looking for a business correspondent to work at its headquarters in London. An ability to write informatively, succinctly and wittily, combined with numeracy and curiosity, matter more than prior experience. Applicants should send a CV and an article which they think would be suitable for publication in the Business section to businessjob@economist.com. The […]
The Economist launches new editorial initiative
Zanny Minton Beddoes, the editor in chief of The Economist, writes about a new editorial initiative at the publication. Beddoes writes, “Although the world has changed dramatically since 1843, we believe that the values that guide The Economist are as relevant as ever. Yet, in a period of rising populism and, in many parts of the world, […]
Keynes named U.S. economics editor at The Economist
Soumaya Keynes has been named the U.S. economics editor for The Economist and will be moving from London to Washington. She has been an economics correspondent. Keynes expects to move in May. Henry Curr, formerly U.S. economics editor, is now leading global economics coverage for the publication, based in London. Keynes also does the Free Exchange […]
FT and Economist hired Cambridge Analytica to get U.S. readers
The Economist and the Financial Times hired controversial data firm Cambridge Analytica to help them get more subscribers in the United States, reports Mark Di Stefano of Buzzfeed. Di Stefano writes, “Both the Economist and the Financial Times were Cambridge Analytica clients, with an industry source saying the data firm had been brought on board as way […]
How The Economist is trying to attract more female readers
Lucinda Southern of Digiday writes about how The Economist is trying to attract more readers. Southern writes, “In order to grow its global readership, The Economist is targeting an underrepresented demographic in its audience: women. Less than 30 percent of its 1.4 million print and digital subscribers are women, according to the publisher. “Tying in with International […]
Overall North American circulation declines at Economist, but digital rises
The Economist reported that its North American print and digital circulation declined 8 percent in the six months ended Dec. 31 as the publication removed 40,000 unprofitable bulk copies from circulation. Total print and digital circulation is at 758,068. North American circulation accounts for 55 percent of the publication’s global circulation. The Economist recently made […]
The Economist shifts its video strategy to YouTube
Lucinda Southern of Digiday writes about how The Economist is focusing its video strategy on YouTube, where audiences are more loyal. Southern writes, “Recently, the publisher hired two staffers to focus solely on driving more engagement on Facebook and YouTube. They’re adapting short videos to both platforms, with attention-grabbing questions on the opening scene, such as, ‘Is […]
The Economist wants to double circulation profits by 2020
The Economist has a goal of doubling its circulation profits by 2020, reports Lucia Moses of Digiday. Moses writes, “To do that, it needs to grow digital subscriptions, which number about 350,000 out of a total circulation of 1.5 million, and keep subscribers from canceling because replacing canceled subscribers is expensive. At the head of this effort is […]
What The Economist learned by posting on Snapchat
Matteo Moschella, a social media fellow at The Economist, writes about the publication’s experience of posting content on Snapchat, which began one year ago. Moschella writes, “The most popular edition so far, ‘How Well Do You Know Your Presidents?’, which coincided with Donald Trump’s inauguration, reached more readers in a week than Economist.com does in […]
How The Economist covers come alive
Bo Franklin, a social media writer at The Economist, interviewed motion graphics artist Nino Bennett about how he makes its covers come alive each week. Donald Trump has no grasp of what it means to be president. Our cover this week: https://t.co/QfrLMT5uqg pic.twitter.com/CrMw4C6rMc — The Economist (@TheEconomist) August 18, 2017 Here is an excerpt: How do you […]
