The Economist has narrowed its paywall
The Economist has tightened its paywall so readers have access to five articles a month rather than three a week, reports Lucinda Southern of Digiday. Southern writes, “At the end of January, the subscription publisher changed its metered access after six months of testing. Reader research found that on average people either read five articles […]
Economist editor: Less than 1% of our staff is black
The Economist editor-in-chief Zanny Minton Beddoes responded to a Medium post calling out the magazine’s lack of racial diversity by stating less than 1 percent of its staff is black and that “black people are under-represented” at the publication, reports Mark Di Stefano of BuzzFeed News. Di Stefano reports, “Minton Beddoes, the magazine’s editor-in-chief, replied directly to […]
Why luxury companies are advertising in business publications
Kali Hays of Women’s Wear Daily writes about why luxury companies are placing more ads in business publications. Hays writes, “Presumably, all of this went into the decisions by Gucci and Burberry to recently work with the Economist, with Gucci placing its digital campaign on the title’s web site for the first time and Burberry […]
The Economist is trying to eschew its elitist perception
The Economist is trying to become more appealing to a mass audience, writes Ian Burrell of The Drum. Burrell writes, “The Economist newspaper remains its ‘most visible product’ and it was this wish to be more open and inclusive that informed its redesign in October, the first in 17 years. ‘We have opened it up […]
The Economist is launching a daily news podcast
The Economist is the latest publisher to launch a daily news podcast in order to broaden its reach in audio and ultimately drive people to subscribe, reports Lucinda Southern of Digiday. Southern writes, “Starting Jan. 29., at 11 a.m. U.K. time each weekday, the publisher will release a 20-minute daily global current-affairs podcast, ‘The Intelligence.’ […]
Economist launches first brand TV ad in a decade
For the first time in more than a decade, The Economist is launching a new television ad in the United States and the UK. The campaign, titled “Never Stop Questioning,” evolves around the value of continually questioning the world around us. The magazine hopes that the ad will drive subscriptions. The ad follows the life […]
The CEO of The Economist has resigned
The Economist CEO Chris Stibbs has stepped down from his post after five and a half years and 13 years at the publisher, reports Lucinda Southern of Digiday. Southern writes, “In an internal email sent Nov. 26 seen by Digiday, Stibbs remarked that subscriptions to The Economist are now the biggest contributor to Group profit […]
Economist rolls out first redesign since 2001
The Economist has introduced its first redesign of its print edition since 2001. The new look was done to align the print edition’s look and feel with the rest of its product line: The Economist apps, Economist Espresso app, Economist.com and 1843 magazine. It also gives the print edition a clean, modern look. Starting with […]
The Economist is now publishing the data behind its stories
Evan Hensleigh of The Economist writes about how the publication will publish online the data behind its stories. Hensleigh writes, “Years ago, ‘data’ generally meant a table in Excel, or possibly even a line or bar chart to trace in a graphics program. Today, data often take the form of large CSV files, and we frequently […]
How The Economist’s new app tries to keep people from unsubscribing
Lucinda Southern of Digiday writes about how The Economist’s new app aims to keep readers from unsubscribing. Southern writes, “For the past eight months, The Economist has worked to drive retention, as it’s cheaper to keep readers than to acquire new ones. Case in point is its new Economist app, which went live May 2 and is […]
