Why are personal finance magazines advising to buy now?
Yvette Kantrow, the executive editor of The Deal, writes that personal finance magazines that are recommending their readers buy stocks now don’t really know what they’re talking about. Kantrow writes, “So we trundle down to our local newsstand — we know, so very 20th century of us — to see what words of wisdom we […]
Biz mags gain readers while food, travel and women titles lose them
Lucia Moses of MediaWeek writes Monday about how business magazines have been gaining readers while other magazine genres have been losing them. Moses writes, “The category grew audience by a healthy 8.4 percent in the last year, according to Mediamark Research & Intelligence analysis of its fall audience report. Forbes, Time Inc.’s Money and Dow […]
Being a scrooge is the new mantra for personal finance magazines
The Deal executive editor Yvette Kantrow writes about how personal finance magazines have changed their tune with the current economic crisis. Kantrow writes, “Clearly, these are not fun times for the personal finance press. Most people can’t even bear to open their 401(k) statements these days, so they are not all that interested in reading […]
SmartMoney using readers to guide economic turmoil content
TALKING BIZ NEWS EXCLUSIVE Like BusinessWeek, which is soliciting story ideas from its readers online, personal finance magazine SmartMoney is also tapping into its readers and their issues with the current market turmoil to guide its coverage. SmartMoney.com editor Tom Weber tells Talking Biz News that the magazine recently set up an online financial crisis […]
SmartMoney unveils new Web design
SmartMoney, the personal finance magazine run jointly by Hearst and Dow Jones & Co., introduced a new Web site design aimed at providing more information — and attracting more readers. According to Nielsen NetRatings data, SmartMoney’s Web site ranked No. 18 among financial news and information sites, for September in terms of page views, with […]
Business magazines outperform the industry in third quarter
TALKING BIZ NEWS EXCLUSIVE Business-related titles performed better than the overall magazine industry in the third quarter, according to data released Tuesday by Publishers Information Bureau. The magazine industry saw a decline of 8.8 percent in advertising revenue and a 12.9 percent decline in ad pages for the quarter. However, a majority — nine — of […]
Ratings, readers up big due to Wall Street turmoil
Andrew Hampp of Advertising Age writes Wednesday about the big increases in readers and viewers seen by business media outlets in the past week due to the economic turmoil. Hampp writes, “CNBC, for instance, saw ratings for the 3 p.m. hour of its Wall Street news program ‘Closing Bell’ increase 70% last week, up 254,000 […]
SmartMoney will let readers use texting to get more information
Lucia Moses of MediaWeek writes about how SmartMoney magazine is going to start using a technology that allows readers to text keywords to get more information about a topic in an article. Moses writes, “In the October issue, on stands Sept. 16, the title will print a call-out box prompting readers to text ‘retire’ to […]
Biz magazines post bad second quarter in advertising
Many business magazines posted a decline in ad revenue and ad pages during the second quarter, according to data from the Publishers Information Bureau. Some publications bucked the trend. The Economist reported a 21 percent gain in ad revenue to $34.4 million and a 2.2 percent increase in ad pages to 648.5 for the quarter. […]
11 out of 16 biz magazines post first-quarter decline in ad sales
A majority of the 17 business magazines posted a decline in ad sales in the first three months of 2007, according to data from the Magazine Publishers of America analyzed Monday by Talking Biz News. Eleven magazines saw declines, with five posting increases. Conde Nast Portfolio did not publish in the first three months of […]
