OLD Media Moves

SmartMoney will let readers use texting to get more information

September 11, 2008

Lucia Moses of MediaWeek writes about how SmartMoney magazine is going to start using a technology that allows readers to text keywords to get more information about a topic in an article.

SmartMoneyMoses writes, “In the October issue, on stands Sept. 16, the title will print a call-out box prompting readers to text ‘retire’ to a short code. The call-out box will run in a pullout section on retirement that’s included in the issue.

“Respondents will get a PDF via email containing an additional article on retirement by a SmartMoney writer. Both PDF and pullout section are sponsored by Genworth Financial.

“Text4More benefits readers by giving them more information, while offering clients a way to integrate their message with key features, said Bill Shaw, publisher of SmartMoney, a partnership between Hearst and Dow Jones & Co. SmartMoney plans to regularly offer the Text4More feature to advertisers. Noted Shaw, ‘We see this program as a great way to bridge the gaps between print, online and mobile.'”

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.