Publishers upping their TikTok game, new UK stats show

The following excerpt was sent out from the Press Gazette: Many of the leading UK and US news publishers are rapidly increasing their followings on Tiktok, according to a Press Gazette analysis. Since May of last year, BBC News has dramatically upped its follower count from 35,200 to reach 784,200 in January 2023 – an increase of over 2000%. […]