Media Moves

Publishers upping their TikTok game, new UK stats show

January 17, 2023

Posted by Mariam Ahmed

The following excerpt was sent out from the Press Gazette:

(Photo credit: Press Gazette)

Many of the leading UK and US news publishers are rapidly increasing their followings on Tiktok, according to a Press Gazette analysis.

Since May of last year, BBC News has dramatically upped its follower count from 35,200 to reach 784,200 in January 2023 – an increase of over 2000%.

The Evening Standard has increased its number of followers from 31,700 to 239,400 (up 655%). US-based medical news and information site, Healthline, meanwhile,  has upped its followers from a smaller starting point of 1,722 to 11,100 (an increase of 545%).

Sky News – which recently reported that it was one of the fastest-growing news brands on Tiktok in the 12 months to November 2022 as well as the UK news broadcaster with the biggest following on the platform – increased its follower count by 200% since May to reach 3.3 million.

You can view the stats here.

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