CNBC experiments with Meerkat
Business news network CNBC experimented with the Meerkat broadcasting application on Tuesday, reports Todd Spangler of Variety. Spangler writes, “The biz-news channel used Meerkat Tuesday morning to webcast Jim Cramer’s ringing of the opening bell at the New York Stock Exchange to celebrate ‘Mad Money’s” 10th anniversary. “The Meerkat app lets users broadcast live-streams, with notifications […]
Storyhunter is hunting the globe for stories
Alexander Ragir is a co-founder and chief operating officer of Storyhunter. A former foreign correspondent for Bloomberg News in Rio de Janeiro, he frequently contributed to Bloomberg Markets and Businessweek. He won the Overseas PressClub’s award in 2010 for best reporting in Latin America and the 2010 SABEW award for best international investigative story. He’s worked for the Associated Press in […]
Fast Company launches new IOS app
Robert Safian, the editor of Fast Company magazine, writes about the redesigned IOS app for the publication. Safian writes, “Which is why, when we were approached by Adobe a year ago about collaborating on a new format for magazine apps, we embraced the opportunity. The process has helped us hone our understanding of mobile usage […]
The Economist’s journey in programmatic ads
Ricardo Bilton od Digiday writes about The Economist and its evolution from programmatic advertising neophyte to savvy veteran. Bilton writes, “The Economist hired its first programmatic specialists in June 2014, and didn’t actively sell through programmatic channels until August. Since then, programmatic selling has become ubiquitous. Not only does it sell inventory through guaranteed direct deals and […]
CNBC launches “Young Money” program on website
CNBC launched Tuesday a new personal finance program that tackles some of most common challenges facing young individuals and offers actionable advice through the millennial perspective. Jessica Klein of VideoInk.com writes, “Hosted by CNBC reporter Landon Dowdy, ‘Young Money’ is all about helping people, especially younger millennials who aren’t likely to think about long-term financial […]
Examining the strategy behind Reuters TV
Jake Evans writes for the World News Publishing Focus about the launch of Reuters TV. Evans writes, “Colarusso says he is not worried with competition from similar attempts by companies such as CNN, CBS or Al Jazeera to launch apps which deliver curated content in a way that is meant to make getting the news […]
Reuters unveils mobile TV news service
Reuters on Wednesday introduced a television news service designed specifically for watching on phones. The service, aimed at mobile consumers who don’t have time or interest in traditional appointment viewing, will cover general interest stories targeted at a U.S. and British audience. The content is produced specifically for Reuters TV. Consumers will have two viewing […]
When The Verge ran its Super Bowl ad
Nilay Patel of The Verge writes about the results of the tech news site running a Super Bowl television commercial in Helena, Montana. Patel writes, “I had to know how this was all going to go down. So enterprising young reporter Sydne Cook hit Helena’s local Buffalo Wild Wings to record it when it aired, […]
How Bloomberg is using data to sell advertising
Lucia Moses of Digiday writes about how Bloomberg is using its data to sell more advertising. Moses writes, “Spearheading the effort is Bloomberg Media’s head of global media marketing, Zazie Lucke. Lucke said she saw a big opportunity to help CMOs who have no shortage of data but need help figuring out what to do […]
Enterpreneur doubles Twitter followers in one year
Business magazine Enterpreneur has doubled its Twitter followers in the past year and recently surpassed 1 million followers. A year ago, its Twitter feed had about 540,000 followers. Ray Hennessey, the editorial director at Entrepreneur, wrote to Talking Biz News: Essentially, it’s a validation of the work we’ve been doing. It has been a strong […]
