How the Economist has boosted readership via social media
Denise Law, the community editor at The Economist, writes about its social media efforts in the past year. Law writes, “We have made huge progress so far. The Economist’s social-media following expanded by 55% year-on-year. Unique visitors from social channels are up 40% during the same period. Remarkably, monthly social-media engagements rose nearly 90% year […]
CNBC’s Evans explains why she left Twitter
CNBC anchor Kelly Evans writes about why she decided to leave Twitter and social media. Evans writes, “I shut down social media because I needed to shut out online distractions and engage with the people, issues, and work right in front of me. “I started reading the newspaper first thing daily instead of following the news all […]
FT gets creative with ad blocking software
The Financial Times began blanking out, for some users, a percentage of words in articles symbolizing the percentage of the company’s revenue that comes from advertising, reports Jeremy Barr of Ad Age. Barr writes, “The proportion of words blocked isn’t scientific, and the Financial Times doesn’t break out the exact chunk of revenue that comes from ads, […]
Bloomberg launches podcast on office politics
Bloomberg Media launched Wednesday a new podcast about the office grind and how to navigate it. “Game Plan” will air every Wednesday and is hosted by Bloomberg reporter Rebecca Greenfield and editor Francesca Levy. One of the first episodes examines the much hated, empty phrases we are all guilty of using when we talk to our […]
Fortune’s Task to launch new podcast
Fortune.com editor Aaron Task will start a weekly podcast next week called “Fortune Unfiltered.” The podcast will feature in-depth conversations with leaders in business today. According to its iTunes page, “Audiences will discover the personal journeys and the raw ambition behind the executives who are driven to greatness.” Among the executives that Task has already interviewed for […]
Behind the scenes of CNBC’s Facebook Live show
Jessica Davies of Digiday chronicled the day of CNBC International’s social media editor Cristy Garratt during its first Facebook Live show. Here is an excerpt: 9:45 a.m.: It’s time for my second hit with Gemma. This time, we reveal the poll results (they thought David Cameron was humming out of relief, by the way) and chat […]
Bloomberg Media jumps back to No. 1 in video
Bloomberg Media returned to the No. 1 spot in global business video, according to comScore’s business and finance category in May. In addition, Bloomberg Media recorded an all-time high in global video streams. CNBC.com had been No. 1 the previous month. With 18.4 million unique viewers worldwide, Bloomberg’s video audience grew 31 percent month-over-month. Video […]
Inside CNBC’s strategy on Facebook Live
Jessica Davies of Digiday writes about how CNBC is using Facebook Live for its “Street Signs Europe” show. Davies writes, “Speaking to Digiday a few hours after the first Facebook Live show stream, CNBC International’s social media editor Cristina Garratt, said the Brexit outcome is one of those moments when finance and business news becomes mainstream. Like […]
CNBC takes show to Facebook Live
CNBC will stream its daily morning show “Street Signs” on its Facebook page to tap into a resurgence of digital viewers after seeing a spike in traffic to its site since the EU referendum, reports Jessica Goodfellow of The Drum. Goodfellow writes, “CNBC International, Europe’s number one business and financial news channel, has reported an unprecedented volume of […]
The Economist experiments with audiograms
Taylyn Washington-Harmon of Nieman Labs writes about how The Economist is using audiograms, video clips rendered from its podcasts in order to be shareable, bite-sized versions of the full-length content. Washington-Harmon writes, “The Economist’s most popular audiogram so far, based on reach, engagement, and overall audio plays, was from an interview with editor-in-chief Zanny Minton Beddoes, featuring […]
