Jessica Davies of Digiday chronicled the day of CNBC International’s social media editor Cristy Garratt during its first Facebook Live show.
Here is an excerpt:
9:45 a.m.: It’s time for my second hit with Gemma. This time, we reveal the poll results (they thought David Cameron was humming out of relief, by the way) and chat about Nintendo’s massive increase in share prices thanks to Pokémon Go. Viewers weigh in, saying they wish they’d bought Nintendo shares sooner!
9:50 a.m.: Comment, comment, comment.
10:00 a.m.: We did it! Time to end the live stream, thank viewers for joining us and invite them to chat along with us again tomorrow.
10:15 a.m.: After the show, key players regroup in the svp of international news and programming’s office. Here, we discuss how the show went technically and editorially. One of the most helpful tools we have in this process is Facebook’s new engagement graph, which shows us where we peaked and declined in engagement. This helps us pick out stories viewers seemed particularly engaged with. For example, after good engagement around Pokémon Go in our ad break on Monday, we actually decided to incorporate an entire segment into “Street Signs” on Tuesday. The power of live feedback from your audience!
Read more here.
