Biz magazines see drop in revenue, ad pages in 2007
The 17 business magazines that published in 2007 saw a 2.1 percent decline in ad revenue and a 5.7 percent decline in ad pages, according to data from the Magazine Publishers of America analyzed Wednesday by Talking Biz News. In comparison, the total magazine industry reported a 6.1 percent increase in ad revenue and just […]
No biz news like fluffy biz news
Thomas Anderson, associate editor of Kiplinger’s Personal Finance, assesses Fox Business Network‘s strategy for competing against CNBC in the January issue. Anderson wrote, “Don’t expect Fox Business to revolutionize the format. On weekends, it’s the same old infomercials for get-rich-quick schemes and other junk you find on CNBC. ‘We decided we couldn’t boil the ocean,’ says Kevin […]
Business publications still helping penny stocks
Thomas Anderson, the associate editor of Kiplinger’s Personal Finance who earlier this year wrote about how speculative penny stock companies were using business magazines to pump up their stock prices, now writes about how they’re advertising in newspapers. Anderson wrote, “Why have companies and promoters chosen now to go glossy with penny stock ad campaigns, […]
Place your bets: The next business magazine to go under
Media Life Magazine reporter Diego Vasquez talks with The Reaper, the magazine industry insider who runs the web site MagazineDeathPool.com, to get a rundown on what magazine might next close in the wake of the Time Inc. decision to shutter Business 2.0. The Reaper has Kiplinger’s Personal Finance and Conde Nast Portfolio on his death […]
Business magazines underperform vs. industry in second quarter
Advertising dollars in 15 business-related magazines fell 5.5 percent in the second quarter of the year, while ad pages dropped 10.2 percent, according to data from the Publishers Information Bureau analyzed by Talking Biz News. In comparison, the overall magazine industry saw a 5.2 percent increase in ad dollars and just a 1.9 percent decline […]
Using the business media to hype a penny stock
Tom Anderson, associate editor of Kiplinger’s Personal Finance, writes how a Chinese company that recently began trading in the U.S. markets is using ads in business magazines to pump up its stock price. Anderson wrote, “Full-page advertisements that appeared in BusinessWeek, Forbes and Fortune make Guangzhou Global Telecom (symbol GZGT, quoted on the OTC Bulletin Board) […]
March good for biz magazines, bad for personal finance titles
March saw an increase almost across the board for mainstream business magazines in terms of ad revenue and ad pages, but decreases for the personal finance glossy titles, according to data from the Magazine Publishers of America. Leading the way was Inc. magazine, which saw a 39.3 percent increase in ad revenue to $7.5 million […]
Good month for BusinessWeek and Economist, not for Time pubs
Business glossies BusinessWeek and the Economist saw double-digit inccreases in advertising revenue and ad pages in February, according to data from the Magazine Publishers of America, while the business magazines from Time Inc. saw declines. BusinessWeek reported a 16.5 percent increase in ad revenue to $21.5 million and a 12 percent increase in ad pages […]
Business magazines end 2006 on a down note
Revenue from advertising for 14 business magazines fell slightly in both December and in 2006, according to data from the Magazine Publishers of America analyzed by Talking Biz News. The number of ad pages reported by those 14 business magazines fell by a larger decline than the ad revenue. Ad revenue for the 14 magazines […]
Ugly month for ad sales for biz mags in November
Virtually every major business magazine reported negative ad sales in November in terms of ad revenue, according to data posted on the Magazine Publishers of America web site. Only the Economist and Fast Company saw an increase in ad dollars in November compared to the same month in 2005. The British-based magazine was up 9.6 […]
