Kiplinger has been sold to the owners of The Week
Dennis Publishing, which publishes The Week, has acquired longtime family-run company Kiplinger Washington Editors Inc. for an undisclosed amount, reports Sara Jerde of Adweek. Jerde reports, “Kiplinger’s Personal Finance, a magazine that boasts a monthly circulation of 6000,000, will be added to Dennis’ portfolio of more than 30 magazine and online brands covering current affairs, […]
Kiplinger’s launches “Your Money’s Worth” podcast, its first
Personal finance magazine and website Kiplinger launched its first podcast series, Your Money’s Worth, on Monday. The episode discusses holiday shopping tips and tricks, and features an interview with Andrea Browne Taylor, online editor at Kiplinger.com. Each episode in the series will run under 30 minutes and will consist of three segments, including an interview […]
Kiplinger hires Waggoner as senior associate editor
Kiplinger’s Personal Finance has hired longtime business journalist John Waggoner as senior associate editor. Waggoner will be a writer, primarily, as part of the investment team at Kiplinger that includes Nellie Huang, Ryan Ermey and Jeff Kosnet. “I’m really pleased to be at Kiplinger’s, which is dedicated to giving straight, unbiased information to investors of all stripes,” […]
Kiplinger hires Pedersen as reporter/researcher
Branden Pedersen has been hired by Kiplinger Personal Finance as a writer and a fact checker. He starts on Sept. 10. Pedersen spent the summer working as a reporter at BusinessDen.com, which covers business news in Colorado, as a Dow Jones News fund intern. He graduated from DePaul University in Chicago with a degree in journalism […]
Why Kiplinger’s remains a successful personal finance franchise
Tony Silber of Forbes.com writes about the success of Kiplinger’s Personal Finance magazine and its newsletters despite increasing competition. Silber writes, “There are a variety of reasons for that, Kiplinger says, including a smart expansion into the digital realm that drives both advertising and paid-circulation newsletter subscriptions, and at the core, quality content. It’s true, he […]
Kiplinger seeks tax writer/editor
The Kiplinger Washington Editors Inc., seeks an experienced tax writer and editor to deliver engaging, actionable tax guidance and forecasts to the Kiplinger audience in digital and print formats. This editor will contribute to the Kiplinger Tax Letter and Kiplinger.com on a regular basis, and will help launch a variety of ancillary products and services. Fast-paced, this […]
How Kiplinger’s use Facebook ads to get newsletter subscribers
Max Willens of Digiday writes about how personal finance publisher Kiplinger’s uses Facebook ads to get more subscribers for its newsletters. Willens writes, “The publisher has used Facebook ads to gather more than 30,000 new email newsletter subscribers in the past couple months. Subscribers, in turn, help to fuel Kiplinger’s fastest-growing source of revenue. In the […]
Kiplinger seeks senior investment writer
Kiplinger’s Personal Finance, a national magazine that has been advising individuals for over 70 years, seeks a senior investment writer. The writer who is hired for this position should have at least five years of experience writing about investments, including general market conditions and forecasts as well as specific stocks, bonds, mutual funds and exchange-traded […]
Longtime biz journalist Harbrecht retires from Kiplinger
Director of new media Doug Harbrecht is retiring from Kiplinger on Tuesday. Harbrecht has led Kiplinger’s rapid growth online and in social media. Kiplinger.com is an award-winning site providing trusted, independent financial advice and business forecasts. “For more than a decade, Doug has vigorously expanded Kiplinger.com into what it is today,” said Knight Kiplinger, editor in […]
Why Kiplinger’s is putting less on its website
Steve Smith of Folio writes about how Kiplinger’s is decluttering its website. Smith writes, “But the real lesson from the Kiplinger rethink was not only that relevance matters in ad performance, but irrelevant ad content negatively impacts overall ad effectiveness. “Kiplinger reduced the number of content network partners from five to one, settling on Dianomi, a native ad platform […]
