Why Kiplinger’s remains a successful personal finance franchise
Tony Silber of Forbes.com writes about the success of Kiplinger’s Personal Finance magazine and its newsletters despite increasing competition. Silber writes, “There are a variety of reasons for that, Kiplinger says, including a smart expansion into the digital realm that drives both advertising and paid-circulation newsletter subscriptions, and at the core, quality content. It’s true, he […]
Kiplinger seeks tax writer/editor
The Kiplinger Washington Editors Inc., seeks an experienced tax writer and editor to deliver engaging, actionable tax guidance and forecasts to the Kiplinger audience in digital and print formats. This editor will contribute to the Kiplinger Tax Letter and Kiplinger.com on a regular basis, and will help launch a variety of ancillary products and services. Fast-paced, this […]
How Kiplinger’s use Facebook ads to get newsletter subscribers
Max Willens of Digiday writes about how personal finance publisher Kiplinger’s uses Facebook ads to get more subscribers for its newsletters. Willens writes, “The publisher has used Facebook ads to gather more than 30,000 new email newsletter subscribers in the past couple months. Subscribers, in turn, help to fuel Kiplinger’s fastest-growing source of revenue. In the […]
Kiplinger seeks senior investment writer
Kiplinger’s Personal Finance, a national magazine that has been advising individuals for over 70 years, seeks a senior investment writer. The writer who is hired for this position should have at least five years of experience writing about investments, including general market conditions and forecasts as well as specific stocks, bonds, mutual funds and exchange-traded […]
Longtime biz journalist Harbrecht retires from Kiplinger
Director of new media Doug Harbrecht is retiring from Kiplinger on Tuesday. Harbrecht has led Kiplinger’s rapid growth online and in social media. Kiplinger.com is an award-winning site providing trusted, independent financial advice and business forecasts. “For more than a decade, Doug has vigorously expanded Kiplinger.com into what it is today,” said Knight Kiplinger, editor in […]
Why Kiplinger’s is putting less on its website
Steve Smith of Folio writes about how Kiplinger’s is decluttering its website. Smith writes, “But the real lesson from the Kiplinger rethink was not only that relevance matters in ad performance, but irrelevant ad content negatively impacts overall ad effectiveness. “Kiplinger reduced the number of content network partners from five to one, settling on Dianomi, a native ad platform […]
Kiplinger drops ad widgets and increases clicks
Personal finance site Kiplinger has dropped the number of ad widgets on its website, which has increased the number of times readers click on ads, reports Ross Benes of Digiday. Benes writes, “After redesigning its site a year ago, Kiplinger dropped four of the five content-recommendation vendors it worked with and reduced its number of […]
Kiplinger hires senior investing editor
Kiplinger has hired Kyle Woodley as senior investing editor for Kiplinger.com. In his new role, Woodley will lead a team of freelancers to produce timely, actionable investing content to help Kiplinger.com readers prosper in today’s volatile markets. He’ll be covering the entire market from stocks and bonds, to exchange-traded funds and mutual funds. “We are […]
Kiplinger’s promotes Smith to executive editor
Kiplinger’s Personal Finance magazine has promoted Anne Kates Smith to executive editor, overseeing all investment content for the magazine. Since joining Kiplinger in 2001, Smith has covered a range of investing and personal finance-related topics. In recent years, she has served as editor of the “Ahead” section, which covers news and trends in all aspects […]
Kiplinger hires Ambrose as senior editor, promotes Block to senior editor
Kiplinger’s Personal Finance has hired Eileen Ambrose as senior editor to lead coverage of retirement issues and promoted Sandra Block to senior editor to edit the ‘Ahead’ section of each issue. Ambrose comes to Kiplinger by way of AARP, where she served as Senior Editor and Writer for the Money Team. Prior to that, she was a […]
