Biz magazine covers as contrarian indicators
Nicholas Vardy writes on the Seeking Alpha web site about the research that shows how being on the cover of a business magazine is a contrarian indicator when it comes to investing. The latest example, he says, is Apple Inc. on the cover of The Economist. Vardy wrote, “The more important question for us is how […]
WSJ is behind others online
Sramana Mitra writes on the Seeking Alpha web site that News Corp. CEO Rupert Murdoch will need to overhaul the Wall Street Journal’s web operations to make it the No. 1 business news site if he is successful in acquiring Dow Jones & Co., its parent. Mitra wrote, “Even though, they own the The Wall […]
Serwer trying to woo back those who left Fortune
Michael Calderone of the New York Observer interviews Fortune managing editor Andy Serwer about his first six months on the job and notes that he’s trying to bring back some staff members who left in recent years. Betsy Morris, who left Fortune last year for Conde Nast Portfolio, recently returned to the Time Inc. glossy. […]
Using the business media to hype a penny stock
Tom Anderson, associate editor of Kiplinger’s Personal Finance, writes how a Chinese company that recently began trading in the U.S. markets is using ads in business magazines to pump up its stock price. Anderson wrote, “Full-page advertisements that appeared in BusinessWeek, Forbes and Fortune make Guangzhou Global Telecom (symbol GZGT, quoted on the OTC Bulletin Board) […]
Morris headed back to Fortune from Portfolio
Betsy Morris, a long-time Fortune writer who left the magazine last fall to join the new Conde Nast Portfolio, is heading back to Fortune, writes the New York Post’s Keith Kelly. Kelly wrote, “Morris resigned from her senior writer job yesterday and expected to be named to her old job at Fortune as early as […]
Fortune magazine repeats itself
Peter Carlson of The Washington Post takes a look at the latest cover story of Fortune magazine and notes that its portrayal of young workers being spoiled and demanding sounds eerily familiar — they wrote the same story back in 1969. Carlson wrote, “After six pages of dubious generalizations written in whiz-bang biz-mag prose, my […]
Fortune gearing up for redesign
The New York Post’s Keith Kelly writes Wednesday that Fortune magazine is gearing up for a redesign in the wake of hiring Allan Sloan away from Newsweek and Dan Gross away from Slate. Bob Perino is the magazine’s new design director. He had been the art director. Kelly wrote, “But Serwer’s decision to go with […]
Sloan on Sloan
Allan Sloan, the Newsweek Wall Street editor who announced last week he was leaving to work for Fortune magazine, said Monday that the decision was partly based on working with an old colleague and the demand for high-end business journalism caused by the launches of Portfolio magazine and Fox Business News. “I’m just excited about […]
Death pending for some biz magazines
Nat Ives of Advertising Age writes that the recent addition of new competitors in the business magazine arena could mean that others — particularly the smaller publications — are headed for the cemetery. Ives wrote, “Andrew Swinand, president-chief client officer, Starcom Worldwide, said consolidation among technology and financial-services firms is reducing the number of advertisers […]
Microsoft software story is not news
Dennis Byron writes on the Seeking Alpha web site that a Fortune story earlier this week where a Microsoft executive claimed that open source software violated a number of the company’s patents was not news. Byron wrote, “There is a breathless sense that this claim and all the background and forward looking that derive from […]
