How Forbes transformed itself into a digital brand
Jon Watkins of Fipp writes about how Forbes magazine transformed itself from a print brand into a digital brand. Watkins writes, “Forbes CEO Mike Federle says his organisation’s approach was similar. ‘Forbes has been really well documented as one of the first successful digital transformations,’ he says. ‘Over the past ten years, the declines in our […]
Forbes taps Kroll to be executive editor
Forbes chief content officer Randall Lane announced Wednesday that Luisa Kroll has been appointed to the position of executive editor, a newly created role in which she will help lead in-depth news and feature coverage while also spearheading new editorial initiatives across Forbes platforms. A 23-year Forbes veteran, Kroll previously served as assistant managing editor, […]
Forbes hires WSJ reporter Minaya
Ezequiel Minaya, a reporter for the CFO Journal at The Wall Street Journal, has been hired as a staff writer at Forbes to cover corporate finance. He has been at the Journal and Dow Jones since December 2010. A New York City native, Minaya worked at the Los Angeles Times; McClatchy newspapers in Fresno and […]
What Forbes plans to make sure more women are included in coverage
Caroline Howard of Forbes writes about what happened after it published a ranking of America’s Most Innovative Leaders that included only one woman out of 100 CEOs and founders, sparking outrage. She chaired a task force to examine the issues. Howard writes, “When it comes to our quantitative (generally money and wealth) lists, the difficulties […]
How Forbes deals with billionaires for the 400 list
Lloyd Grove of The Daily Beast takes a look at the Forbes 400 list, which some billionaires have taken to aggressive steps to maintain their position on the list. Grove writes, “Veteran financial journalist Luisa Kroll, who co-edits the Forbes 400 rankings of the richest people in the United States, has stopped taking calls from an especially unpleasant plutocrat. “‘These […]
The Forbes “30 under 30” hustle
Zoe Bernard of The Information writes about how young entrepreneurs push to get themselves listed on the “30 under 30” list produced by Forbes magazine each year. Bernard writes, “In the days before online nominations for the list closed, Jin and the co-founders of his company—a virtual reality camera maker called Lucid—quizzed past honorees for […]
Tom Brewster promoted to associate editor, cybersecurity, at Forbes
Thomas Brewster has been promoted to associate editor, cybersecurity, at Forbes. Based in London, England, Brewster has worked as a security, surveillance and privacy reporter for the news outlet. In making the announcement, Forbes Europe editor Alex Wood praised Brewster for breaking numerous exclusive stories, nurturing a top group of contributors and showed leadership in […]
Nasdaq welcomes new head of social
Emily Drewry has joined Nasdaq as the company’s head of social for listings. Previously, Drewry worked at Forbes as the senior social content manager and social media editor. Prior to her time at Forbes, she worked as the social media manager for Après, a plant-based protein company. Drewry graduated with a B.A. in journalism from […]
How Malcolm Forbes changed Forbes magazine
Steve Forbes writes about his father Malcolm on what would have been his 100th birthday. Forbes writes, “My father knew that the first task of successful branding is to produce a distinct, first-rate product. That’s why in 1945, when he joined the company his father had started in 1917, after being badly wounded while serving […]
Forbes hires Adweek’s Swant to cover marketing/advertising
Forbes announced Monday it is expanding its CMO Network, hiring Marty Swant from Adweek to cover marketing, advertising and technology. The announcement was made by CMO Network editor Jenny Rooney, who also unveiled a new event, “CMO Next,” to coincide with the release of Forbes’ second-annual CMO Next list later this fall. Swant, who has […]
