Challenging times for business magazines
Dorian Benkoil of Corante writes about the challenges facing business magazines. Benkoil wrote, ” It’s also worth noting for business mags that while dollars in aggregate are down 2.7 percent, ad pages were down 6.8 percent, which means page rates were increased. For how long can ad rates continue to go up in the category […]
Bad summer for business magazines
Ten out of 16 business magazines reported a decline in ad dollars for the three months ended Sept. 30, and 14 out of 16 reported a decline in ad pages during the same time period, according to data released from the Magazine Publishers of America. Only Barron’s, The Economist, Fast Company, Forbes, Money and Smart Money […]
Fast Company's October issue sees strong ad sales
Fast Company magazine’s “Masters of Design” issue, which will come out on newsstands on Tuesday, will have a dramatic increase in ad pages, according to the magazine. The October issue has 85.3 advertising pages – an increase of 83 percent from last year and up 22 percent year to date. The 164-page “Masters of Design” […]
Finding business journalism jobs on Facebook
Elisabeth Butler Cordova of Crain’s New York Business writes about how Fast Company senior editor Jeffrey Chu found his latest job by surfing for friends on social networking site Facebook. Cordova wrote, “While surfing through members’ personal pages on the social networking site, the financial journalist came upon a former colleague from his days at […]
Mansueto leading bidder for struggling Business 2.0 magazine
Keith Kelly of The New York Post is reporting Friday that Joe Mansueto, who already owns Inc. and Fast Company, is apparently the leading bidder to acquire struggling business magazine Business 2.0 from Time Inc. Kelly wrote, “It is not clear exactly what Mansueto would do with the magazine, although the deal would include a subscriber […]
New hires at Fast Company
Fast Company magazine announced Wednesday that Thomas Foster will join the magazine as articles editor and Jeff Chu will join the staff as a senior editor.  Both will begin on Sept. 4 and will report to Fast Company’s editor and managing director Robert Safian. Foster was most recently the editor of Men’s Journal, where he […]
The downside in business magazines
Steve Greenberger, executive vice president and media director at SLG Advertising in Greenwich, Conn., talks to Media Life magazine’s Diego Vasquez about what’s ailing the business magazine category, why Inc. and Fast Company’s gains may be fleeting, and his early thoughts on Portfolio. Here are some excerpts: There’s been a lot of speculation lately over the future of […]
Business 2.0 slated to lose $10 million
Keith Kelly of the New York Post writes Friday that Business 2.0 magazine is slated to lose $10 million this year, and Time Inc. is still trying to sell it. One of the interested buyers is the owner of Inc. and Fast Company magazines. Kelly wrote, “But while it had a worthy name, it couldn’t […]
Strong newsstand growth for Inc. and Fast Company
The parent company of business magazines Inc. and Fast Company said Monday that its publications continue to show strong gains in newsstand sales during the first six months of the year. Among the more than 260 U.S. consumer magazines that claimed rate base for 2007, Fast Company ranks sixth in growth of single copy newsstand sales and […]
Business magazines underperform vs. industry in second quarter
Advertising dollars in 15 business-related magazines fell 5.5 percent in the second quarter of the year, while ad pages dropped 10.2 percent, according to data from the Publishers Information Bureau analyzed by Talking Biz News. In comparison, the overall magazine industry saw a 5.2 percent increase in ad dollars and just a 1.9 percent decline […]
