Grading the first Portfolio
The New York Post has a report card for the first issue of Conde Nast Portfolio. It gets an A+ for readability, a B- for cover and design, a C+ for wow factor and a D for breaking news. The overall grade is a B-. The Post noted, “But there is a lot more work […]
Finke: Portfolio is CEO porn
Critic Nikki Finke, writing on her Deadline Hollywood Daily blog, has a critique of the first issue of Conde Nast Portfolio, and it’s not flattering. Finke wrote, “My suspicion all along about Conde Nast’s new glossy business magazine Portfolio was that it would be like Playboy or Penthouse only filled with CEO Porn, a monthly […]
Portfolio: Too late to the party?
Diego Vasquez of Media Life Magazine wonders whether the new Conde Nast Portfolio business magazine is launching a little too late. Vasquez wrote, “Magazine launches are well down, long-established titles seem to be closing by the week, and overall ad pages for consumer magazines are about flat so far this year. There’s very little to […]
Portfolio accomplishes upscale advertising goal
Irin Carmon and Stephanie Smith of Women’s Wear Daily write that the first issue of new business magazine Conde Nast Portfolio achieves the parent company’s stated goal of attracting a more upscale audience to the glossy than other business magazines. They wrote, “The original goal of attracting more business and financial advertisers to Condé Nast’s […]
Portfolio is magazine industry's A-Rod
Marketwatch media columnist Jon Friedman likened the new business magazine Conde Nast Portfolio to the New York Yankees’ Alex Rodriguez in his Monday column. Because of all the money spent on it and the gaudy performance it’s likely to have, there will always be plenty of detractors. Friedman wrote, “Conde Nast’s willingness to invest substantially […]
Yes, still more coverage of the Conde Nast Portfolio launch
The New York Times’ Katherine Seelye also weighs in about the launch of Conde Nast Portfolio in Monday’s newspaper. Seelye wrote that editor Joanne Lipman told another editor at the magazine that she empathized with the Meryl Streep character in “The Devil wears Prada” and that the Kurt Eichenwald piece on terrorism was held out […]
Business lite, business heavy and business unexpected
Nat Ives of Advertising Age got a peek at the first issue of Conde Nast Portfolio last week and writes about what he saw. Ives said, “A photo essay, ‘Weapons of Mass Production,’ examines the goods that mean big money in wars, from guns and Oakleys to bomb-sniffing robots. A section called “The Gold Standard” […]
Portfolio web site is now live
The web site for the new business magazine Conde Nast Portfolio went live early Sunday evening, and it is a cleaner, more uncluttered look than the web sites of rivals BusinessWeek, Forbes and Fortune. A statement on the site noted, “Each day on Portfolio.com, you’ll find new ideas and fresh perspectives from the people and […]
Kelly: Portfolio launch renews clash between Time and Conde Nast
The New York Post’s Keith Kelly writes in Sunday’s paper that the launch of new biz glossy Conde Nast Portfolio is really about the battle between two magazine industry titans: Time Inc. and Conde Nast. Kelly wrote, “For years, the publishing titans rarely clashed: Condé Nast’s fashion titles such as Vogue had the women, and […]
Conde Nast Portfolio: Why now?
Nadine Rubin of ABC News writes about the upcoming debut of new business magazine Conde Nast Portfolio and has a simple question: Why now? Rubin wrote, “Over past two years, numerous glossy magazines have folded and even print’s staunchest defenders admit that advertising dollars are trending toward the Internet. “‘I can count about 16 titles […]
