Friedman: Portfolio can do better
Marketwatch media columnist Jon Friedman writes that the first issue of new business magazine Conde Nast Portfolio was a dud, but he believes it will get better. Friedman wrote, “The debut reeks of excess and is guilty of The Three Deadly Sins of Publishing, namely giving the editors of a magazine — especially a spanking […]
Fortune's Portfolio, and Portfolio's Fortune
The New York Times’ Pradnya Joshi notes that the premiere issue of Conde Nast Portfolio and last week’s Fortune magazine both used the names of each other in naming sections of their issues. Joshi wrote, “As it happened, one of the featured articles in Portfolio on the investor T. Boone Pickens was headlined, ‘Fortune Hunter.’ […]
Biz magazines that think outside box show print isn't dead
Chicago Tribune business columnist Phil Rosenthal looks at the business magazine field and notes that new editors such as Robert Safian at Fast Company and new issues such as Conde Nast Portfolio show that print publication still have a place in what is increasingly becoming an online world if it can adapt and come up […]
PR guy: Portfolio is dead on arrival
Steve Cody, managing partner and co-founder of Peppercom, one of the nation’s largest independent public relations firms, writes on his RepMan blog that the new business magazine Conde Nast Portfolio is in trouble from the start, based on his experience in doing PR for other new business-related magazines. Cody wrote, “Truth be told, I haven’t […]
How blogging changed critique of a new magazine
TheDeal.com’s Yvette Kantrow writes that the critiques of new business magazine Conde Nast Portfolio have come more fast and acerbic due to today’s blogging, immediate culture. She wrote, “Seriously, it couldn’t have been much fun to be a Portfolio staffer last week, despite being feted at a downtown New York hotspot, where temporary tattoos with […]
Yet another look at Portfolio
In a week of overwhelming coverage of the first issue of new business magazine Conde Nast Portfolio, the Financial Times weighs in with the observation that business has become an overwhelming part of our everyday lives. The FT stated, “‘Business has an enormous impact on society at large, on the culture, and so what we […]
Ad industry loves Portfolio launch
Diego Vasquez writes Wednesday in Media Life Magazine that despite the criticism about the editorial content in the first issue of new business glossy Conde Nast Portfolio, the advertising community has given it two thumbs up. Vasquez wrote, “While a lot of media buyers and planners have yet to see the premiere issue, which came […]
Unfair to judge Portfolio on first issue
Michael Thomas of The New York Observer writes Wednesday that it’s not exactly fair to be judging and critiquing the new business magazine Conde Nast Portfolio after one issue. Thomas wrote, “Well, I’m disappointed. But let me hedge that statement forthwith by declaring that given who’s putting this magazine out, given the circumstances of its […]
And now, a critique of the Portfolio content
Elizabeth Spiers, the founder of the Dealbreaker.com blog about Wall Street and everything associated with it, has a negative reaction to the editorial content in the first issue of new business magazine Conde Nast Portfolio. Spiers, who interviewed for a job at the magazine in 2005, wrote, “We’ll admit that Portfolio’s editorial content is slightly […]
Portfolio web site a "strong design effort"
Tom McCormick has a trenchant review of the Portfolio.com web site on the Bivings Report that is much more illuminating than my own critique. McCormick wrote, “All new web efforts must have a blog component and portfolio.com is no exception. Speaking only on the design, I like the way they have set this section up. […]
