Yet another look at Portfolio
In a week of overwhelming coverage of the first issue of new business magazine Conde Nast Portfolio, the Financial Times weighs in with the observation that business has become an overwhelming part of our everyday lives.
The FT stated, “‘Business has an enormous impact on society at large, on the culture, and so what we wanted to do was create a magazine that really connected the dots,’ said Ms Lipman, the new magazine’s editor.
“As such, the debut issue’s cover does not feature 10 top investments or the usual brash chief executive boasting about increased margins.
“Rather, it is a gold-hued photograph of Manhattan that makes the city glow as if it were illuminated by bankers’ bonuses. Inside, there is a scholarly feature from Tom Wolfe about the vulgarity of the new hedge fund elite in Greenwich, Connecticut, and another about the ruler of Dubai’s secretive plans for the world’s horseracing market.
“‘Once you start following business, it really is great dramas played out on a large stage. It’s not just what happens in a boardroom that affects you as a shareholder or as an employee. There’s much larger significance,’ Ms Lipman said.
“She suggested that the culture had changed from her early days at the Journal in the 1980s when ‘there was business and then there was the rest of your life’.”
Read more here.