CNBC readies new ad campaign
Crain’s New York Business reports that business news cable network CNBC is getting ready to launch a new ad campaign to thwart the attention given to new competitor Fox Business News. Crain’s wrote, “Featuring interviews with high-level chief executives who often featured on the network, the spots could start in the next week. “The NBC […]
Great moment in biz journalism history: Bartiromo on Jeopardy
Keith Hahn of Dealbreaker.com has a hilarious recount of CNBC anchor Maria Bartiromo‘s recent appearance on “Jeopardy” that made me laugh out loud several times. Hahn wrote, “Category: The Mole, for $200 “A: Most moles destroy gardens & lawns searching for insect larvae or these ‘global’ worms. “Q: Maria buzzes quickly and spurts out ‘Computer […]
Bartiromo in tiff about Burnett?
Richard Johnson of The New York Post writes that CNBC anchor Maria Bartiromo is apparently upset about all the attention being given to upcoming CNBC anchor Erin Burnett. Johnson wrote, “An inside source tells Page Six the Money Honey has been fuming that curvy Burnett, in addition to her duties as anchor of ‘Street Signs’ […]
Attention PR folks: Watch CNBC before sending pitches
Los Angeles-based reporter Jane Wells of CNBC has a compilation of public relations pitches sent to the business news cable network that have nothing to do with business or the economy. Wells wrote, “Here’s a shortened list of press releases sent my way in the last 24 hours: “Draumr Publishing, an independent U.S. press, has […]
Fox Business Network to stimulate TV ad buying for business news
Michele Greppi of TV Week writes that the upcoming launch of the Fox Business Network on Oct. 15 will spur more ad spending for television business news shows and networks. Greppi wrote, “It’s a niche market that draws upscale viewers. Published ratings may look small, but that’s because they don’t cover out-of-home viewers on Wall […]
New ME named at CNBC.com
Allen Wastler is joining CNBC as Managing Editor of CNBC.com, according to a release. In this new role, Wastler will guide and oversee all editorial content for the web site of the business news cable network. Prior to joining CNBC.com, Wastler was managing editor of CNNMoney.com, a joint venture between CNN and Time Inc., where […]
CNBC trying its first game show
Business news cable network CNBC, facing competition beginning in October from Fox Business Network, is launching a game show featuring MBAs from around the country, writes David Bauder of the Associated Press. Bauder wrote, “‘Fast Money MBA Challenge,’ which premieres Aug. 1 and runs for four hourlong episodes once a week, is both a summertime […]
Liz Claman leaving CNBC; is Fox Business Network next for her?
Liz Claman, who anchors the CNBC show “Morning Call” five days a week from 10 a.m. until noon, is leaving the network, according to the TVNewser web site. CNBC confirmed the departure in a memo. Speculation is that she will join Fox Business Network, which will go live on Oct. 15. One hour of the […]
Fox Business News will get off to a good start
Kevin Downey of Media Life magazine writes that the upcoming Fox Business Network should have a strong reception when it launches Oct. 15, particularly from advertisers. Downey wrote, “But buyers think FBN should do well even before then, right out of the gate. They believe there’s plenty of room for another business network, judging by the surging […]
Burnett answers questions
CNBC anchor Erin Burnett talked to the New York Post’s Zachery Kouwe about her career and what she likes about covering business. Here is an excerpt: Q: Do you want to stick with financial news for the foreseeable future? A: I really love business news, talking about deals and having CEOs on air. The guys […]
