Cheddar is bringing Wall Street to Main Street
Benjamin Mullin of Poynter writes about how business news channel Cheddar is providing business news to local television stations. Mullin writes, “On Tuesday, News 12 anchor Doug Geed did something that months ago would have been out of the ordinary for his Long Island-based TV station: He tossed the broadcast to the floor of the […]
Cheddar starts weekly show “This Changes Things”
Business news channel Cheddar announced Tuesday that it is starting a weekly business show called “This Changes Things” aimed at small businesses. The half-hour show will air each Tuesday at noon and will broadcast live from Cheddar’s street-level studio in the glass corner of the Flatiron Building. The show is being sponsored by American Express. […]
Cheddar buys stock picking game StockStream
The fledgling business news network Cheddar has acquired the stock picking game StockStream for an undisclosed amount. Joe Ciolli of Business Insider reports, “The concept of StockStream is a novel one, crowd-sourcing investment decisions from users who vote on which stocks should be bought and sold. Roberts, who fronted $50,000 of his own money to kickstart […]
Cheddar opens LA studio
Business news service Cheddar has opened a studio in Los Angeles. The studio is at the Bungalow Santa Monica at The Fairmont Miramar Hotel and Bungalows, across the street from the ocean-side cliffs of sunny Santa Monica. The video service already operates from the trading floor of the New York Stock Exchange, Flatiron Building, White […]
Cheddar to air on Fusion’s cable TV channel
Cheddar has signed a deal with Fusion to air two hours of daily weekday programming on Fusion’s cable television channel starting later this month, reports Alex Kantrowitz of BuzzFeed. Kantrowitz writes, “The move is intriguing since Cheddar’s mission, until this point, has been to cater to people without cable boxes. The network has streamed free on Facebook, Twitter, […]
Cheddar has raised $19 million in funding
Financial news video network Cheddar has raised $19 million in private equity funding, reports Todd Spangler of Variety. Spangler reports that the funding was “led by Raine Ventures, along with strategic investors including AT&T, Amazon, Altice USA, the New York Stock Exchange, and Lorne Michaels’ Broadway Video. “With this round, the New York-based company has […]
Cheddar creating online courses to expand brand
Millennial business news channel Cheddar is developing online courses as a way to expand its brand, reports Max Willens of Digiday. Willens writes, “The program is an example of the variety of ways publishers are trying to make money outside of traditional display ads. A spokesperson for Strayer said its outlay on the videos is comparable to previous amounts it’s spent […]
Cheddar is betting millennials will use TV antennas
Gerry Smith of Bloomberg News writes about Cheddar, the video business news service aimed at millennials that is now giving away antennas at Dunkin Donuts locations to get more viewers. Smith writes, “The network will air programming on digital UHF stations in five markets that reach more than 4 million homes. Cheddar is renting the […]
Cheddar hits 1 million live views per day
David Pierce of Wired writes about Cheddar, a business news channel aimed at millennials that airs its content via Twitter and other online systems. Pierce writes, “After almost a full year of broadcasting, Steinberg says Cheddar is up to a million live views per day across platforms, and is reaching the audience it wants: On Facebook, […]
Cheddar to provide biz news updates for Weather Channel
The Weather Channel announced that it will add daily national business news highlights from Cheddar to the Local Now streaming service. Operated by The Weather Channel and content partners, Local Now delivers information about current, localized news, weather, lifestyle, sports and traffic updates. Cheddar’s national business news headlines will be added to the Local Now […]
