Cheddar hires Starkman to lead original programming
Elyssa Starkman has been hired by business news channel Cheddar as director of original programming and development. She will report to chief content officer Peter Gorenstein and will be charged with building out Cheddar’s live and on-demand scripted and unscripted original programming. “Over the last few months we’ve found great success beyond our live broadcast […]
Cheddar seeks producer/editor
Cheddar is looking for a hard working & creative social video Producer/Editor to help us grow our audiences across social video platforms. The ideal candidate is a storyteller at heart – both visually and narratively. You will be responsible for writing compelling scripts and turning them into engaging videos optimized for social platforms. The ideal […]
Cheddar hires new executive, to expand in Europe in 2018
Business news channel Cheddar has hired a chief people officer and general counsel and has plans to expand into Europe, reports Alex Heath of Business Insider. Heath reports, “Cheddar, the business news network that’s been called CNBC for millennials, just made a key hire and plans to open its first broadcast studio in the UK next year, […]
Cheddar launches new show called “Tech Drive”
Business news channel Cheddar has started a new show called “Tech Drive.” In “Tech Drive,” Cheddar anchors interview venture capitalists, CEOs, influencers and entrepreneurs focused on disruption in the tech industry. Featured topics include mobility, smart cities, artificial intelligence and the future of work. The interviews will be done while driving in a Volvo, which […]
Cheddar to air on JetBlue, AirAsia flights
Business news channel Cheddar has struck a deal where its shows will now air on JetBlue and AirAsia flights. The content can be accessed through the airlines’ wi-fi portals, available to all passengers with an enabled device. Cheddar has been available on AirAsia for the last month and premieres on JetBlue on Thursday. Available content […]
Cheddar strikes content deal for radio
Business news startup Cheddar has signed a deal to bring its business-focused live content to national radio, adding to the growing distribution of its content beyond its Facebook Live origins, reports Jason Abbruzzese of Mashable. Abbruzzese writes, “Cheddar will work with iHeartRadio, SiriusXM, TuneIn, Amazon Alexa, and Otto Radio. The deals vary by company and […]
How Cheddar is looking at local markets to build an audience
Max Willens of Digiday writes about how business news channel Cheddar is collaborating with local television stations to build its audience. Willens writes, “The move raised eyebrows in some digital media circles: Why would a financial news network for millennials head for the hinterlands of local news? But for Cheddar, which claims to reach 1 million people daily with […]
Business Insider, Cheddar posting ads as content
Business Insider and Cheddar are posting advertising as content by re-editing a television commercial or marketing video by a third-party company, adding some subtitles and music, and reposting the resulting clip to their social media accounts and websites. Jack Marshall of The Wall Street Journal reports, “For example, financial news company Cheddar posted a video to its Twitter and Facebook accounts […]
Cheddar CEO: Company will do $10 million in revenue this year
Cheddar, the digital business news channel for millennials, will have $10 million in revenue this year, said CEO and founder Jonathan Steinberg in an interview with Roben Farzad on “Full Disclosure.” Steinberg noted that Cheddar, which is less than two years old, still has north of $26 million in the bank, and that it is […]
Cheddar is bringing Wall Street to Main Street
Benjamin Mullin of Poynter writes about how business news channel Cheddar is providing business news to local television stations. Mullin writes, “On Tuesday, News 12 anchor Doug Geed did something that months ago would have been out of the ordinary for his Long Island-based TV station: He tossed the broadcast to the floor of the […]
