Bloomberg Businessweek does not need a paywall, does need iPad app
David Kaplan of PaidContent.org interviewed Bloomberg Businessweek president Paul Bascobert, who was recently put in charge of all of Bloomberg’s consumer news operations. Andrews writes, “The magazine is currently readying its iPad app, which is scheduled to be released sometime in the next few weeks. Bascobert demurred on offering up specifics about the app. ‘There’s […]
The most influential business news organizations
Reuters ranks No. 3, The Wall Street Journal No. 4 and Bloomberg News No. 5 in a ranking of news organizations who have had their reporting cited the most in Google News and Google Blog searches in the past month, according to data compiled by New York Times blogger and statistics-dicer extraordinaire Nate Silver. Jeff […]
Bloomberg combines consumer media operations into one unit
Bloomberg L.P. announced Tuesday that it has formed the Bloomberg Media Group, an operation that combines Bloomberg’s television, print, radio, mobile and digital media properties. Under the new structure, the business operations of Bloomberg Businessweek, Bloomberg Markets magazine, Bloomberg Television, Bloomberg Radio, Bloomberg.com and Bloomberg Mobile will join together as one unit. The company’s core […]
The best, and worst, biz magazine covers for 2010
If you’re a business magazine, you might want to consider doing more personal finance covers, according to Audit Bureau of Circulation data. The best-performing business magazine covers in 2010 were investment guides and reviews, while the worst covers dealt with professional sports and entertainers, according to a posting on min online. For Bloomberg Businessweek, the […]
Looking back at BusinessWeek’s strategy
I am in Pamplona, Spain, this week, teaching business journalism at the University of Navarra, which has one of the top business journalism (periodismo económico) programs in Europe. The visit has given me a chance to finally see the doctoral dissertation of Manuel Baigorri Ruiz about BusinessWeek, which was completed shortly before the magazine was […]
Looking back at BusinessWeek's strategy
I am in Pamplona, Spain, this week, teaching business journalism at the University of Navarra, which has one of the top business journalism (periodismo económico) programs in Europe. The visit has given me a chance to finally see the doctoral dissertation of Manuel Baigorri Ruiz about BusinessWeek, which was completed shortly before the magazine was […]
The BusinessWeek culture
Joe Weber, the former chief of correspondents at BusinessWeek who is now a Nebraska journalism professor, writes about the magazine’s culture and how it has changed since it was purchased by Bloomberg. Weber writes, “It was a place whose culture so infused many of us that at times we felt like our first names were […]
The media should apologize to Toyota
Ed Wallace writes in the latest issue of Bloomberg Businessweek that the media made a mistake with its coverage of Toyota last year but now is not going back to correct its error. Wallace writes, “The Toyota case is no different from the Ford Firestone media frenzy of 11 years ago. Not once did any […]
Bloomberg’s D.C. lobbying effort
Aram Roston of The Nation writes in the Feb. 28 issue how Bloomberg L.P. has an increasingly influential lobbying effort in Washington, including backing the Coalition for Competition in Media, which was created to oppose Comcast’s acquisition of NBC. Roston writes, “In the jockeying over the Comcast-NBC merger, Bloomberg corporate synergy also came into play. […]
This is not your father’s biz magazine
Here is the cover — both versions — of this week’s Bloomberg Businessweek: The man is going to the Western region and the female to the Eastern.
