Wired, Bloomberg Businessweek on Adweek’s Hot List
For Wired, Adweek wrote, “Icon of the dot-com boom, Wired escaped the fate of the other tech magazines of the go-go ‘90s by embracing a broader editorial mission. Under the patronage of Condé Nast, which bought it in 1998, and editor Chris Anderson, Wired has become an agenda setter and a digital beacon for the company. Though it took a beating during the recession, Wired’s ad pages soared last year—up 24 percent—earning the wonky title new respect in a publishing house of fashion glossies.”
For BusinessWeek, Adweek wrote, “Businessweek was part of a dull, struggling category until the deep-pocketed Bloomberg LP bought it in late 2009 and breathed new life into it. Bloomberg installed as its editor Josh Tyrangiel, a digital wunderkind from Time Inc. and onetime music critic, who saw the need for a product that combined the speed of the Web and the illustrative ability of print. The resulting redesign has been called smart and original and drawn comparisons with New York magazine. Things seem to be moving in the right direction. Individually paid subscriptions rose 7 percent in the latter half of last year, while ad pages jumped 49 percent in the first quarter of this year, bringing profitability in sight.”
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