Bloomberg Businessweek launches new ad campaign
Nat Ives of Adverting Age reports that Bloomberg Businessweek is starting a consumer ad campaign that’s meant to build on its recent progress by pitching readers on its personality, using ads arguing that the magazine is “Disruptive,” “Charged,” “Viral” and “Worldly.” Ives reports, “The ad buy will total $1.5 million in the near term and […]
Bloomberg Businessweek starts annual sports issue
Bloomberg Businessweek released Thursday its first sports issue with 37 pages of the Oct. 24-30 issue devoted to an in-depth look at the business of sports. Stories on the Green Bay Packers’ operation, the anatomy of a baseball trade and the first index detailing how much 122 professional teams spend on average for a win, […]
Bloomberg Businessweek outperforms other biz glossies in third quarter
TALKING BIZ NEWS EXCLUSIVE Bloomberg Businessweek reported a 49.5 percent increase in advertising revenue and a 39 percent rise in ad pages during the third quarter, continuing its rebound after a lackluster performance in 2008 and 2009. The magazine, acquired by Bloomberg in late 2009, reported ad revenue of $49.7 million and ad pages of […]
A tribute to Steve Jobs
Bloomberg Businessweek will publish an advertising free tribute issue later Thursday to Steve Jobs that traces his life and legacy. There will be 64 pages in the issue. Gov. Rick Perry was scheduled to be the cover. Written by Bloomberg Businessweek and Bloomberg News’ Jim Aley, Brad Stone and Peter Burrows, the issue also includes […]
Bloomberg Businessweek names new Etc. editor
Bloomberg Businessweek’s editor Josh Tyrangiel announced Tuesday that Julian Sancton has joined the magazine as editor of the “Etc.” section. Sancton joins Bloomberg Businessweek from Esquire where he most recently served as associate editor. In this role, he wrote features and front-of the book pieces on film and entertainment, among other topics, and helped launch […]
The perfect digital magazine
Frédéric Filloux of The Guardian in London writes about Bloomberg Businessweek‘s digital edition. Filloux writes, “Today’s web is plagued by cheap design. Many sites, especially in the tech field, use stock photographs or copyright-free Flickr pics ad nauseam, quickly messed with by some enslaved intern. No such thing is allowed in an app. And BBW […]
Most widely read biz news site is, surprise, Yahoo Finance
Eric Jackson of Forbes.com looks at Compete numbers of traffic on business news sites and discovers that Yahoo Finance still gets more visitors than business news heavyweights such as The Wall Street Journal, CNNMoney and others. Jackson writes, “And the biggest kahuna when it comes to financial news – at least by visitors — is […]
Bloomberg Businessweek makes cameo on “Curb Your Enthusiasm”
An item on Bloomberg Businessweek’s site notes, “There we are with Stephen M. Pollan on the cover. It’s not an actual cover of the magazine, but Pollan is real: He’s a financial consultant and author. He’s also the father of Tracy Pollan, who is married to Michael J. Fox. “In last night’s episode, Curb star […]
NYT magazine hires away editor from Bloomberg Businessweek
Jon Kelly, an editor at Bloomberg Businessweek for the past 16 months, has been hired by the New York Times magazine. Zeke Turner of Women’s Wear Daily writes, “Kelly, 29, will run the front of the Sunday Magazine and Greg Veis will become politics editor. Kelly, with assistance from Veis, will be tasked with reworking […]
Time’s cover borrows from Bloomberg Businessweek
Dino Grandoni of The Atlantic writes Thursday that the latest cover of Time magazine looks a lot like one from Bloomberg Businessweek earlier this year. Grandoni writes, “No one would call it a rip-off, but compare Time‘s newest cover to Businessweek‘s lauded “The Kids Are Not Alright” cover from February. If not directly inspired, it does seem […]
