Bloomberg Businessweek’s creative director is hot

Lucia Moses of Adweek profiles Bloomberg Businessweek creative director Richard Turley, whose design of the business weekly has drawn rave reviews. Moses writes, “Business titles have never been much to look at, with all those pictures of old white guys. So with the tough state of business magazines, few might have expected Businessweek to be […]

Bloomberg Businessweek ad campaign to promote new Europe edition

Bloomberg Businessweek plans to launch an outdoor brand advertising campaign to promote the “personality” of the magazine ahead of new Europe edition in 2012. Maisie McCabe of MediaWeek writes, “The creative work for the campaign, developed by Bloomberg’s internal agency, is inspired by recent stories from the magazine and each ad will contain a large […]

Sterngold joins SmartMoney magazine

TALKING BIZ NEWS EXCLUSIVE SmartMoney magazine editor Jonathan Dahl made the following staff announcement on Wednesday afternoon: I’m happy to announce that James Sterngold, an award-winning former New York Times reporter, will be joining SmartMoney as a senior writer, starting Dec. 5. He’ll be focusing on investigative stories and other features, as part of our […]

Bloomberg Businessweek strikes deal with Hachette for e-books

Hachette Book Group is partnering with Bloomberg Businessweek on e-singles that will illuminate key moments in the world of business, drawing on content from the magazine, reports Laura Hazard Owen of PaidContent.org. The first one is about Steve Jobs. Owen writes, “The Steve Jobs e-book is $3.99 and available now at a variety of etailers, […]

Reed, former BW London bureau chief, leaves Bloomberg

TALKING BIZ NEWS EXCLUSIVE Stanley Reed has left Bloomberg after 22 years at BusinessWeek and Bloomberg. He was London bureau chief of BusinessWeek for 13 years and then, after Bloomberg purchased BusinessWeek in 2009,  took on the role of  London-based reporter-at-large, a senior writer position,  at Bloomberg News,  covering energy, the Middle East, and, occasionally, […]

Tyrangiel’s successful remake of Bloomberg Businessweek

Dylan Byers of Adweek profiles Bloomberg Businessweek editor Josh Tyrangiel, who was hired two years ago to remake the business weekly that had been acquired from McGraw-Hill. Byers writes, “When Bloomberg offered Tyrangiel the position, the 80-year-old, recession-worn Businessweek was a slim remnant of the robust weekly it had once been. Tyrangiel himself says he […]

Sterngold departs from Businessweek

TALKING BIZ NEWS EXCLUSIVE James Sterngold, a reporter for Bloomberg Businessweek, left the business magazine earlier this week, a spokeswoman confirmed Thursday. It is unknown if he left for another job. He had been at the magazine since May 2009. Last year, Sterngold won the award for best financial/economic reporting at the Foreign Press Association […]

Bloomberg Businessweek wins two Eddie Awards

Bloomberg Businessweek magazine won two 2011 FOLIO:Eddie Awards for magazine editorial excellence on Wednesday. The Eddies were given for the 2010 cover stories “What Amazon Fears Most” written by Bryant Urstadt and “Inside Foxconn” written by Frederik Balfour. Urstadt’s October 11 2010 story on Diapers.com offered an inside look at the online retailer’s operation , […]

Bloomberg Businessweek launches new ad campaign

Nat Ives of Adverting Age reports that Bloomberg Businessweek is starting a consumer ad campaign that’s meant to build on its recent progress by pitching readers on its personality, using ads arguing that the magazine is “Disruptive,” “Charged,” “Viral” and “Worldly.” Ives reports, “The ad buy will total $1.5 million in the near term and […]

Bloomberg Businessweek starts annual sports issue

Bloomberg Businessweek released Thursday its first sports issue with 37 pages of the Oct. 24-30 issue devoted to an in-depth look at the business of sports. Stories on the Green Bay Packers’ operation, the anatomy of a baseball trade and the first index detailing how much 122 professional teams spend on average for a win, […]