How the Bloomberg Businessweek cover was made
Bloomberg Businessweek has posted a graphic showing how the cover of this week’s issue on the hedge fund industry evolved during the week. Here is the graphic:
Biz magazines underperformed industry in second quarter
The 13 business magazines underperformed the rest of the industry in the second three months of 2013, according to data from the Publishers Information Bureau analyzed by Talking Biz News. While the industry reported a small gain in ad dollars and a 4.5 percent drop in ad pages for the second quarter, the business magazines […]
Bloomberg Businessweek to publish Hong Kong edition
Bloomberg Businessweek announced a new licensing agreement with Modern Media Holdings Limited to publish a traditional Chinese-language edition of the magazine in Hong Kong. The Bloomberg Businessweek/Chinese edition will be distributed every Wednesday in Hong Kong. The new edition will feature locally-focused business and financial content from Bloomberg News’ 26 Asian news bureaus and Modern […]
Businessweek getting advertisers on iPad, iPhone
Michael Sebastian of Advertising Age writes about how Bloomberg Businessweek is getting advertising for its iPhone and iPad applications. Sebastian writes, “Bloomberg Businessweek offers advertisers several ways to appear on its iPad and iPhone app. The cost of a quarterly sponsorship — which includes a full-page ad, a “brought to you by” logo and various […]
Bloomberg Businessweek gets backlash on millennial campaign
Lucia Moses of Adweek reports that younger readers are upset with Bloomberg Businessweek over its recent campaign aimed at them. Moses writes, “Many of the reactions to the campaign have focused on its insensitivity to the economic challenges facing millennials and the implication that they’re lazy. (Businessweek acknowledges in small type at the bottom of […]
Bloomberg Businessweek starts new ad campaign
Todd Wasserman of Mashable writes that Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents’ basements by offering — what else? — a subscription to the magazine. Wasserman writes, “The title launched the website bbwgetsyouahead.com, which houses e-giftcards that parents and friends can […]
WSJ editor joins Bloomberg Businessweek
Aaron Rutkoff, who runs the WSJ “Metropolis” blog and edits stories for the Greater New York section, is headed to Bloomberg Businessweek, a magazine spokeswoman confirmed to Talking Biz News on Friday morning. He will be working on the magazine’s website operation. Longtime Businessweek.com editor Dan Beucke, who for the last several years worked on […]
Bloomberg Businessweek cover wins top biz cover of the year
The Bloomberg Businessweek cover from its Feb. 6-12, 2012, edition was named the top cover among business and technology magazines by the American Society of Magazine Editors on Wednesday. The other finalists in the category were Bloomberg Businessweek, April 30-May 6, 2012 for “My Life in Private Equity,” and Smithsonian, September 2012, for “The Genius […]
Bloomberg Businessweek named Design Studio of the Year
The monthly magazine and blog Creative Review — which covers advertising, design and visual culture — has selected Bloomberg Businessweek’s design team as its Design Studio of the Year. It writes, “Under creative director Richard Turley, (not forgetting editor Josh Tyrangiel) Bloomberg Businessweek has trounced its rivals with a verve and energy that recalls the heyday of […]
Most biz magazines post decline in ad revenue, ad pages
Most of the large business magazines posted a decline in advertising revenue during the first three months of the year, while the overall magazine industry had a small increase in ad money. Leading the decline was Bloomberg Businessweek, which had a 30.2 percent drop in ad revenue to $35.4 million, according to data released by […]
