Former BusinessWeek managing editor Dierdorff dies
Jack Dierdorff, who was managing editor of BusinessWeek magazine and worked at the McGraw-Hill publication for 37 years, has died. Former BusinessWeek editor in chief Stephen Shepard wrote on his Facebook page that Dierdorff died Thursday after a long illness. “He was a close colleague at Business Week for many years, a committed journalist who […]
Is Bloomberg Businessweek smart, or a smart ass?
Joe Weber, the former chief of correspondents at BusinessWeek who now teaches journalism at the University of Nebraska, notes that the covers of Bloomberg Businessweek have an increasingly snarky tone to them. Weber writes, “The risk for BB is that its drive to be edgy, particularly in its cover imagery, could easily thrust it over […]
How the Bloomberg Businessweek cover was made
Bloomberg Businessweek has posted a graphic showing how the cover of this week’s issue on the hedge fund industry evolved during the week. Here is the graphic:
Biz magazines underperformed industry in second quarter
The 13 business magazines underperformed the rest of the industry in the second three months of 2013, according to data from the Publishers Information Bureau analyzed by Talking Biz News. While the industry reported a small gain in ad dollars and a 4.5 percent drop in ad pages for the second quarter, the business magazines […]
Bloomberg Businessweek to publish Hong Kong edition
Bloomberg Businessweek announced a new licensing agreement with Modern Media Holdings Limited to publish a traditional Chinese-language edition of the magazine in Hong Kong. The Bloomberg Businessweek/Chinese edition will be distributed every Wednesday in Hong Kong. The new edition will feature locally-focused business and financial content from Bloomberg News’ 26 Asian news bureaus and Modern […]
Businessweek getting advertisers on iPad, iPhone
Michael Sebastian of Advertising Age writes about how Bloomberg Businessweek is getting advertising for its iPhone and iPad applications. Sebastian writes, “Bloomberg Businessweek offers advertisers several ways to appear on its iPad and iPhone app. The cost of a quarterly sponsorship — which includes a full-page ad, a “brought to you by” logo and various […]
Bloomberg Businessweek gets backlash on millennial campaign
Lucia Moses of Adweek reports that younger readers are upset with Bloomberg Businessweek over its recent campaign aimed at them. Moses writes, “Many of the reactions to the campaign have focused on its insensitivity to the economic challenges facing millennials and the implication that they’re lazy. (Businessweek acknowledges in small type at the bottom of […]
Bloomberg Businessweek starts new ad campaign
Todd Wasserman of Mashable writes that Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents’ basements by offering — what else? — a subscription to the magazine. Wasserman writes, “The title launched the website bbwgetsyouahead.com, which houses e-giftcards that parents and friends can […]
WSJ editor joins Bloomberg Businessweek
Aaron Rutkoff, who runs the WSJ “Metropolis” blog and edits stories for the Greater New York section, is headed to Bloomberg Businessweek, a magazine spokeswoman confirmed to Talking Biz News on Friday morning. He will be working on the magazine’s website operation. Longtime Businessweek.com editor Dan Beucke, who for the last several years worked on […]
Bloomberg Businessweek cover wins top biz cover of the year
The Bloomberg Businessweek cover from its Feb. 6-12, 2012, edition was named the top cover among business and technology magazines by the American Society of Magazine Editors on Wednesday. The other finalists in the category were Bloomberg Businessweek, April 30-May 6, 2012 for “My Life in Private Equity,” and Smithsonian, September 2012, for “The Genius […]
