Dow Jones strikes deal with Italian biz news service
Dow Jones Newswires and 24 ORE Group have agreed to a multi-year deal to provide business news and financial information to the Italian and international markets. Dow Jones Radiocor Newswire will offer real-time news stories in Italian from Il Sole 24 Ore Radiocor and news and analysis from Dow Jones Newswires translated from English to […]
How the FT subscription strategy has been helped by newsletters
Charlotte Tobitt of Press Gazette writes about how The Financial Times subscription strategy has been helped by newsletters. Tobitt writes, “The FT primarily uses newsletters ‘for engagement to enhance the value of subscriptions,’ she said. “Ebner said data shows that 17% of FT subscribers who are classed as engaged would not be if it were not […]
How The Economist used TikTok to reach new audiences
Liv Moloney, head of social media at The Economist, writes about how the publication is using TikTok to reach new audiences. Moloney writes, “The editorial strategy was devised and implemented by the social-media specialists within The Economist’s newsroom. (Jamie MacWhirter, our social-video producer, deserves particular credit for his work on the account.) “Our marketing team […]
Silicon Valley Biz Journal follows 40-year mission
J. Jennings Moss, the editor in chief of the Silicon Valley Business Journal, writes about how the 40-year-old publication hasn’t strayed from its original mission. Moss writes, “That ‘radical approach’ had nothing to do with politics, Keough wrote, and everything to do with the methodical way The Business Journal set out to cover business news. […]
How Bloomberg Media is using promotional ads to build its audience
Ryan Barwick of Marketing Brew writes about how Bloomberg Media has stopped using programmatic ads and turned to promotions for its own products to boost its audience. Barwick writes, “Over the past few months, Bloomberg has effectively replaced those advertisers buying on the open market with in-house promos—inventory worth $7.4 million over the last few months, […]
How VentureBeat is growing events and ad revenue
Kayleigh Barber of Digiday spoke with VentureBeat chief strategy officer Gina Joseph about how its growing revenue from events and advertising. Here is an excerpt: Giving advertisers a realistic understanding of event marketing We saw about [100%] growth in events sponsorships [year over year] and that’s also partially because we added more events to the calendar. And that […]
Former Protocol editor purchases its email list
A former editor of Politico’s now-defunct tech site, Protocol, has bought a chunk of the company’s email list and is launching an independent, ad-supported news site with it, reports Laura Hazard Owen of Nieman Lab. Owen writes, “Its enterprise editor, Tom Krazit — who, all the disclosures, was my editor at Gigaom until 2015 when that site abruptly shut down, and who has been covering the […]
BloombergGPT aims to be AI for business news
Joshua Benton of Nieman Lab writes about BloombergGPT, which aims to be a domain-specific artificial intelligence for business news. Benton writes, “How big is BloombergGPT? Well, the company says it was trained on a corpus of more than 700 billion tokens (or word fragments). For context, GPT-3, released in 2020, was trained on about 500 billion. (OpenAI has declined […]
How Forbes is consolidating revenue streams
Kayleigh Barber of Digiday writes about how Forbes is consolidating some of its revenue streams to create a high value audience. Barber writes, “Forbes began its internal restructuring process at the end of 2022, when several revenue teams were moved under the leadership of chief product officer Nina Gould. “Now overseeing everything from product development and […]
Biz journalist Bel Bruno launches The Intersect
Longtime business journalist Joe Bel Bruno has launched The Intersect, which covers how the entertainment industry and Wall Street collide. Bel Bruno had most recently been at The Wrap as an editor at large. “I started The Intersect because there’s no real independent source of news that’s looking out for investors who sink cash into entertainment stocks,” […]
