Ottawa Biz Journal launching group subscription
Michael Curran, the publisher of the Ottawa Business Journal, writes about its new group subscription plan. Curran writes, “Under development for months, OBJ Insider for Groups has two distinct features. First, it provides a price discount of up to 20 per cent for organizations to sign up groups of people. (The discount starts at two […]
Bloomberg Media tops 500,000 subscribers
Bloomberg Media now has over 500,000 subscribers, the firm’s chief digital officer Julia Beizer told Axios reporter Sara Fischer. Fischer reports, “The majority (60%) of Bloomberg Media’s subscribers are in the U.S. The rest are in Europe and the Middle East (20%) and Asia Pacific 20%. “Those numbers, Beizer notes, are consistent with the company’s traffic patterns. Bloomberg […]
How The Verge is getting loyal users with its redesign
Mark Stenberg of Adweek writes about how a redesign of tech news site The Verge is helping it convert readers into loyal users. Stenberg writes, “From January to September, The Verge saw its readership increase 15%, according to Patel. In the same timeframe, its loyal user base, which it defines as a reader who visits the […]
Why Kevin Carmichael has joined The Logic
Longtime Canadian business journalist Kevin Carmichael writes about who he has joined The Logic as a columnist and editor at large. Carmichael writes, “One of the reasons that capitalism trumps the other –isms is that entrepreneurs are always welcome, provided they have enough guile and money to join the game. In the early 1900s, John Bayne Maclean was […]
FT looks to end print editions in some countries
The Financial Times is considering scrapping its print newspaper in some countries around the globe as its traditional readership continues to decline, reports James Warrington of The Telegraph. Warrington reports, “The City broadsheet said it was considering whether to maintain its print edition in various locations amid a ‘volatile and fragile’ market. “The company, which shuttered its […]
Bloomberg Media restructures to boost ad sales
Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, reports Mark Stenberg of Adweek. Stenberg writes, “To lead the newly reorganized divisions, Cook created two new jobs and made four key hires: Mike Wong, Andrea Ching, […]
FT targets readers with subscription app
The Financial Times has launched a subscription-based mobile app product to reach readers outside of its U.K. home base and offer a lower-priced option to convert them into paying subscribers, reports Sara Guaglione. Guaglione reports, “Called the FT Digital Edition, the standalone subscription initially launched in 2020 on desktop as a digital version of the FT’s […]
How The Economist is using short-form video to attract readers
Neha Gupta of the World Association of News Publishers writes about how The Economist is using short-form videos to attract new readers. Gupta writes, “After deliberating and strategising, the 180-year-old Economist launched on TikTok in July 2022. “‘We chose TikTok because we felt it was the most different and would push us and challenge us to […]
How Bloomberg Media grows its subscribers
Jenna Davis, director of product at Bloomberg Media, writes about how it grows its subscribers. Davis writes, “We were confident that a registration-first approach was the right decision for some of our users, but we knew this choice could have an impact on the rate at which our topline subscription acquisition grew. So, we relied […]
Businesses pay for 75% of FT’s subscriptions
Businesses pay for 75 percent of the subscriptions to the Financial Times, reports Charlotte Tobitt of the Press Gazette. Tobitt reports, “The B2B division, which formally launched in 2007, makes up three-quarters of the FT’s paying readership and its revenue has grown at an average of more than 10% each year since 2018, according to the company. […]
