Bloomberg Media has added 200,000 subs in last four months
Bloomberg Media says it has added 200,000 subscriptions in the last four months as part of a growth plan, reports Bron Maher of Press Gazette. Maher reports, “Bloomberg Media’s announcement it has hit 740,000 subscriptions represents a nearly 50% growth in paid subs in a year. “Bloomberg Media chief operating officer Julia Beizer told Press Gazette most of […]
Newcomer on the success of his tech newsletter
Eric Newcomer writes about the success of his eponymous tech newsletter, which started four years ago and now has $2 million in revenue and has a goal of reaching $4 million in 2025. Newcomer writes, “In 2023, Newcomer generated $712,000 in net income on $1.6 million in revenue. “In January, we hired Madeline Renbarger from Business Insider to join […]
The Economist is aiming to “future-proof” its business
The Economist has “returned to brand advertising” and rolled out free subscriptions for students as part of a bid to “future-proof” the business, reports Bron Maher of Press Gazette. Maher reports, “The free subscriptions offer began to roll out at the end of July, providing high school and university students aged 16 and older free access to […]
How editorial fuels Bloomberg’s success
A Substack that tracks Bloomberg LP examines its success concludes that the editorial product is one of the key drivers. The Substack reads, “A dedicated team of editors, journalists, and reporters working only for Bloomberg were tasked with generating proprietary financial content. An in-house team could better optimize for speed, accuracy, and brevity to convey […]
How The Economist reaches a younger audience
Marcela Kunova of Journalism.co.uk writes about how The Economist has been successful in reaching a younger audience. Kunova writes, “To address this challenge, The Economist focused on creating new formats to meet the needs of Gen Z. One example of this is Economist Espresso, launched in 2014 as a quick, digestible daily briefing that presents global news in […]
North Bay Biz Journal combines with Santa Rosa Press Democrat
North Bay Business Journal editor Allison Gibson writes about how the publication is now being inserted with the Santa Rosa Press Democrat each Monday. Gibson writes, “It’s an opportunity to offer more content to a larger audience. Although we’ve made some design changes, including to our front page, in our print edition and eEdition, our high quality […]
Dallas Morning News partners with Texas Lawbook on business law coverage
The Dallas Morning News is partnering with The Texas Lawbook to bring readers in-depth coverage of business law in Texas, reports José Sánchez Córdova of the Morning News. Cordova reports, “The Lawbook is a Dallas-based online publication that covers business law and lawyers in Texas. It was founded in 2011 by Mark Curriden, a lawyer and former legal […]
How Lorenz plans to generate revenue from User Mag
Amanda Perelli of Business Insider spoke with Washington Post tech columnist Taylor Lorenz about her plans to start her own publication called User Mag. Here is an excerpt: How are you planning to monetize User Mag beyond Substack subscribers? I’m trying to do everything on subscription revenue but it depends on how much subscription revenue I can make. […]
How Business Insider’s paywall strategy has helped increase subscriptions
Kayleigh Barber of Digiday writes about how Business Insider’s artificial-intelligence paywall strategy has increased subscriptions. Barber writes, “The new smart paywall instead determines the content that individual users are most likely to pay to access based on their previous reading habits, which platform they come to the website from and the propensity that each genre of […]
What’s the reason for the WSJ’s success
Wall Street Journal publisher Almar Latour spoke with Fernando Augusto Pacheco on the “The Stack” podcast to discuss its focus and how it maintains its unique value proposition. “Dow Jones is about reliable information for people to make decisions in their business life and their personal lives,” said Latour. He noted the increase in misinformation […]
