How Lorenz plans to generate revenue from User Mag
Amanda Perelli of Business Insider spoke with Washington Post tech columnist Taylor Lorenz about her plans to start her own publication called User Mag. Here is an excerpt: How are you planning to monetize User Mag beyond Substack subscribers? I’m trying to do everything on subscription revenue but it depends on how much subscription revenue I can make. […]
How Business Insider’s paywall strategy has helped increase subscriptions
Kayleigh Barber of Digiday writes about how Business Insider’s artificial-intelligence paywall strategy has increased subscriptions. Barber writes, “The new smart paywall instead determines the content that individual users are most likely to pay to access based on their previous reading habits, which platform they come to the website from and the propensity that each genre of […]
What’s the reason for the WSJ’s success
Wall Street Journal publisher Almar Latour spoke with Fernando Augusto Pacheco on the “The Stack” podcast to discuss its focus and how it maintains its unique value proposition. “Dow Jones is about reliable information for people to make decisions in their business life and their personal lives,” said Latour. He noted the increase in misinformation […]
WSJ promising ad guarantee during election
The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period, reports Mark Stenberg of Adweek. Stenberg reports, “The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and […]
The FT CEO on the need to attract readers under 30
Charlotte Tobitt of Press Gazette interviewed Financial Times CEO John Ridding about its success. Tobitt writes, “Today, Ridding said, one of the biggest challenges for the FT is creating a meaningful, direct relationship with audiences under 30. “He described it as ‘one of two key issues’ to be discussed at the FT’s annual senior management strategy meeting being […]
Industry Dive: Executing a simple model well
Jez Walters of Media Makers Meet interviewed Robin Re, senior vice president of marketing at Industry Dive, about the company’s strategy. Walters writes, “When I put it to Robin that diversification was essential for any growing media business she stopped me in my tracks, ‘I disagree. Industry Dive is a lesson in executing a simple […]
Fortune faces uncertain future
Fortune magazine faces an uncertain future in the wake of executive departures and an owner who wants to double revenue in the next three years, reports Mark Stenberg of Adweek. Stenberg writes, “When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. “The legacy title had launched […]
How Bloomberg Media reached its subscription target faster than expected
Rahat Kapur of Campaign spoke to Bloomberg Media chief digital officer Julia Beizer about its strategy. Kapur writes, “Over the past three years, Bloomberg Media introduced several digital enhancements aimed at meeting the evolving demands of its audience, including the introduction of real-time watchlists, vertical video content, and significant upgrades to its mobile app, all of […]
D CEO launching “Greater Good” publication
D CEO magazine is launching “Greater Good,” a digital publication that covers the intersection of business and nonprofits in North Texas. Editor in chief Christine Perez writes, “We believe it perfectly aligns with our mission of connecting C-Suite executives—and using our megaphone wisely. “Distributed every other Friday, content includes profiles of nonprofit leaders and organizations, features on […]
BW editor Stone: Print will make a comeback
Bloomberg Businessweek editor in chief Brad Stone believes print journalism could make a comeback as the 95-year-old title moved from weekly to monthly circulation this week, reports Dominic Ponsford of Press Gazette. Ponsford writes, “Print daily newspapers have perhaps a decade left, going on current rates of decline. Does Stone think the Businessweek monthly print edition will […]
