Media News

WSJ’s Tucker impressed with Fortune’s AI strategy

April 6, 2026

Posted by Chris Roush

Wall Street Journal editor in chief Emma Tucker expressed praise for how Fortune magazine is using artificial intelligence, reports Max Tani of Semafor.

Tani writes, “Last month, the Journal reported that Fortune editor Nick Lichtenberg had used AI to produce 600 stories and counting, and that AI-written stories now accounted for 20% of the publication’s overall traffic.

“In an encouraging personal email to Fortune editor Alyson Shontell shared with the publication’s staff and passed along to Semafor, Tucker said she ‘absolutely loved Isabella’s piece about your reporter Lichtenberg.’ She noted that even among newsroom leaders, there is broad AI resistance and skepticism to AI that neither editor shared.

“I love your totally clear-eyed, unsentimental approach to AI in newsrooms. It makes you pretty unique among our cohort. I just did an All Hands meeting with our APAC staff (I’m in Tokyo) and told them they all had to read it. Anyone who doesn’t get what you are doing at fortune, or thinks it is ‘wrong’, should get out of journalism fast!”

Read more here.

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