Stenberg reports, “The guarantee, which is offered in collaboration with the attention vendor Adelaide, will be effective for impressions measured between Oct. 15 and Nov. 15—a period that represents the two weeks before and after the election, according to Josh Stinchcomb, the global chief revenue officer of the Wall Street Journal and Dow Jones.
“‘During elections, we see not only a surge in attention but a surge in performance,’ Stinchcomb said. ‘That gives us the confidence to put in place a guarantee against that experience.’
“To measure performance, the publisher is working with Adelaide to assign every campaign an attention unit (AU) score, which is based on factors including the placement of the media, outcomes produced by similar media in the past, and other criteria. Any campaign that fails to meet this AU guarantee will be offered a makegood in the form of additional added-value impressions.”
Read more here.
The Wall Street Journal is looking for an enterprising and well-sourced reporter to cover financial…
Emily Cohn, deputy editor in chief at Business Insider for the past four-plus years, is…
Fortune is seeking a smart and energetic journalist to join its Leadership Desk, reporting on…
Neil King, the former global economics editor at The Wall Street Journal, died Tuesday from…
CyberScoop News senior editor Elias Groll has left the news organization to attend graduate school at the…
Jonathan Lehrfeld has been hired as a reporter for real estate news service CoStar News.…