Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday:
Bruce Orwall is named Head of Enterprise starting on November 1. In this new role, Bruce will be responsible for elevating a wide array of enterprise stories and building our capacity to produce them faster and more flexibly. Bruce and a team of enterprise editors will manage our most complex enterprise work, including stories that span coverage areas. Bruce will report directly to me and will work closely with Elena and Charles.
Orwall has been global sports editor since 2016.
He previously was the Journal’s senior editor, Europe/Middle East/Africa, overseeing coverage of a series of tumultuous events including the migration crisis; the rise of Islamic State and related conflicts in the Middle East; terror attacks in Western capitals such as Paris and Brussels; and Europe’s ongoing economic struggles. He also helped lead coverage of the 2014 Sochi Olympics.
Before that, as London bureau chief, he led a wide array of coverage from Libor manipulation and the WikiLeaks saga to News Corp.’s phone hacking scandal, the 2012 Summer Olympics and a royal wedding.
From 2004 to 2009, Orwall was the Los Angeles bureau chief, overseeing areas including the entertainment business, immigration, the aerospace and defense industries and gambling. He was previously the West Coast entertainment editor, overseeing coverage of the media business while continuing to work as a reporter covering Hollywood.
He joined the Journal in 1995, initially covering the casino and hotel industries.