Dow Jones has launched a U.S. television campaign for WSJ Opinion through a 30-second TV spot, the first such campaign in many years.
The video aims to reach millions of influential viewers across premium television and digital platforms, including targeted placements within CBS’s “60 Minutes,” NBC’s “Meet the Press,” “CBS Sunday Morning,” Fox Business and more.
“This campaign reflects our continued investment in showcasing what makes The Wall Street Journal unique: journalism that not only informs but sharpens perspective,” said Paul Gigot, The Journal’s editorial page editor, in a statement. “We’re excited to bring the power of WSJ Opinion to the leaders, decision-makers and readers who value thoughtful, independent ideas.”
