The Wall Street Journal and its parent Dow Jones are launching a new sports vertical, reports Sara Fischer of Axios.
Fischer writes, “More media companies are leaning into coverage of the business of sports as a way to capitalize on the growing appetite for insights on the topic from business decision-makers.
“CNBC launched a sports vertical in 2024, which includes dedicated digital, television and events programming.
“Puck, which reaches opinion leaders across media, politics and business, launched a dedicated sports business vertical called “The Varsity” last year.
“Front Office Sports has expanded more into multi-platform partnerships following an investment in the publication by RedBird IMI, a joint venture between private equity giant RedBird Capital Partners and Abu Dhabi-based International Media Investments.”
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