Why Quartz believes people will pay for an Africa newsletter

Bron Maher of Press Gazette writes about how Quartz hopes that a paid-for Quartz Africa weekly email newsletter will pave the way for its new paid content strategy.

Maher writes, “The new paid Quartz Africa Member Brief newsletter, on the other hand, ‘is for people who want to have more of a deep dive…

“‘We will start from a bird’s eye view. So it will be like: what’s the situation when it comes to energy provision on the continent? What are the challenges and opportunities that are there for start-ups that are trying to be in this space?

“‘Then we’ll dive deep into the particular start-up that we’re talking about, there’ll be an interview with someone from the start-up. We’ll understand what the particular challenges are for that start-up in that context.’

“Kimeria said Quartz Africa Member Briefs that had gone out already covered a start-up trying to increase healthcare coverage in South Africa, a pay-as-you-go solar financing scheme in Liberia and Sierra Leone, and a robotics business in Addis Ababa.”

Read more here.