Why Industry Dive’s focus is successful

Nicole Laporte of Fast Company examines the success of Industry Dive, which has dozens of industry-focused newsletters.

Laporte writes, “Industry Dive’s business is built on taking the road less traveled, in this case creating curated, information-rich newsletters—or Dives—for industries that to the casual observer may seem boring. Think trucking, waste, or manufacturing. By targeting these underserved sectors, all of which have a high capital spend, in a way that’s tailored to those industry’s leaders and decision-makers, Industry Dive has created a robust media company that’s as essential to its readers as to the brands that use the platform to directly target buyers and sellers.

“Valued at $525 million and with more than 14 million readers across 37 publications, the company launched several new Dives in 2023 dedicated to fashion, hotels, agriculture, packaging industries, facilities management, and automotive. It also generated an estimated revenue of more than $110 million and entered the events business through virtual gatherings such as quarterly events for CIOs.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.