What’s the reason for the WSJ’s success

Almar Latour

Wall Street Journal publisher Almar Latour spoke with Fernando Augusto Pacheco on the “The Stack” podcast to discuss its focus and how it maintains its unique value proposition.

“Dow Jones is about reliable information for people to make decisions in their business life and their personal lives,” said Latour.

He noted the increase in misinformation and opinion not backed by facts as a reason why the Journal succeeds.

“There is a premium in your life, on reliability of information,” said Latour. “As a business, we can treat this as a premium product.”

Latour says it narrates what’s happening in the business world and providing a lens — a unique angle — is its strength.

To listen, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.