Virgin Media launches new FAST channels

The following excerpt was sent out from prnewswire.com:

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, in collaboration with 24i, the video streaming user experience expert, today announced that UK telecoms, media, and internet company, Virgin Media, has used its integrated solution to launch and monetize a new line-up of themed Free Ad-supported Streaming TV (FAST) channels on Virgin TV.

An initial selection of 14 channels have been rolled-out to Virgin Media’s V6, TV 360, and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content monetized through advertising.

Donald McGarva, CEO of 24i and its parent company Aferian plc said, “This has been a real team effort to give Virgin Media’s customers access to a range of exciting new streamed content with a great user experience. The successful and seamless roll-out to a variety of device models already in the field is a testament to the powerful and flexible combination of 24i’s Appstage Big Screen client, cloud-based Backstage content management system, and Amagi’s unrivaled FAST solutions.”