Business journalist Sam Ro‘s TKer markets newsletter has hit 33,000 subscribers in 178 countries.
On the newsletter’s fourth anniversary, Ro writes, “Paid subscriptions hit a record high in May, but growth has since plateaued. This is no surprise considering the direction of the stock market.
“As I wrote last year (and last month), engagement in markets content tends to be inversely related to the direction of stock prices. It’s strongest when stocks are falling and volatility is high. On the flip side, when stock prices are trending higher — like they have been for most of the summer — fewer people are interested in better understanding what drives the market.
“I’ve gotten many suggestions for changing TKer’s content and distribution strategy to boost growth. And I’ve made many tweaks along the way.
“But to be clear, I will not make changes for the sake of growth. I’ll only make changes that I think improve value for readers. My No. 1 priority is to produce the best content at the right cadence that best serves readers. I believe that’s what will keep me in business in the long run.”
Read more here.
