Gary Baum of The Hollywood Reporter writes about Objection, a website where billionaires and others who believe they have been wronged by the media can air their grievances.
Baum writes, “Then, of course, there are billionaires and their heirs. D’Souza believes that ‘many journalists are more powerful than billionaires,’ explaining, ‘I can’t tell you how many billionaires and CEOs have called me in absolute tears about their lives being destroyed by one article.’ He notes that most of them ‘have no media skill whatsoever’ and have ‘never sought the spotlight,’ so he contends that ‘there’s a massive power asymmetry.’
“To D’Souza, such ‘quiet, boring,’ super-rich clients in fact aren’t resourced enough — which is why they need Objection. ‘Someone who is our ideal customer, it’s not Elon [Musk], who has hundreds of millions of combined social media followers, and has the distribution apparatus itself,’ referring to his ownership of the networking platform X. ‘It’s not Peter Thiel, who’s sophisticated and has high distribution. It’s someone like Michael [Sackler], who has low distribution but high wealth.’
“My profile of Sackler, it turns out, was the first case to be brought before Objection’s tribunal, although the company told me there are now dozens in its virtual docket. ‘You’re Exhibit A,’ D’Souza said, observing that the verdict on my work was part of the company’s soft launch: ‘Building software is hard.'”
Read more here.
